By acquiring Southern Pacific Hotels Corporation (SPHC) in Australia, Bass confirms its position as the leading hotel company in Asia Pacific.
It also acquires Bristol Hotels & Resorts Inc., a US-based hotel management company comprising 112 hotels operating mainly under leases. This gives the group a stronger management contract presence in the world's largest hotel market.
The group sells Bass Brewers to a major Belgian brewer for £2.3 billion.
This marks the final step in refocusing the group from a domestic brewing operation to a leading international hospitality retailer – a process that has taken over ten years to complete.
It also involves the sale of the Bass name and a change of name to Six Continents PLC – a name that better reflects the global spread of the group's businesses.