Discounts for friends and family
Leisure travellers have a growing influence on our business, and will play a key role in the economic upturn. This year leisure bookings remained fairly stable as guests took advantage of lower prices to get better value. We targeted leisure guests with a range of successful offers, starting with a promotion to our network of 335,000 employees, offering a discount through our Friends & Family campaign. So far, over $30 million of business has been generated through the 72,000 employees who registered.