To mark the launch of IHG's (InterContinental Hotels Group) ‘Biggest Free Nights' offer, 20,000 people are taking part in the biggest bed-jump in history today, bouncing on four of the world's biggest beds. In Shanghai, Paris, London and New York, thousands of people will jump on giant beds over 16 hours, celebrating the 5 million free rooms up for grabs and setting the record for the world's biggest bed-jump. To register for the promotion and see all the action go to www.getafreenight.com/bedjump.
A team of 100 people worked for five weeks to build the 15 by 10 metres (50 by 33 foot) beds, topping them with 30 double mattresses and a huge supersized duvet that could cover 65 regular double-beds. Construction involved:
Olympic gymnasts will start each bed-jump as they take place, on the same day, across the globe from the east to the west:
Tom Seddon, IHG's Chief Marketing Officer commented:
"With our Biggest Free Nights Offer, we have 5 million free nights available in over 4,000 hotels across 100 countries and seven brands, including Holiday Inn. To celebrate our offer we're inviting people to come and bounce on our massive beds, to rediscover the fun of bed-jumping and put a big smile on their faces."
To see the world's biggest bed-jump in action - and register for the promotion - visit www.getafreenight.com/bedjump.
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Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,150 hotels and almost 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world’s largest hotel loyalty programme, Priority Club® Rewards with 42 million members worldwide.
IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media