27 August, 2009
Holiday Inn Unveils New Bath & Body Works Amenity Line for Hotels
New bath amenity line rolls out to all Holiday Inn hotels in the U.S. and Canada
ATLANTA- Whether traveling for business or leisure, one common travel need among guests are quality bath amenities. With this in mind, Holiday Inn has partnered with Bath & Body Works to launch their popular Coconut Lime Verbena amenity line at Holiday Inn hotels. The introduction of this amenity line to the Holiday Inn brand coincides with the exciting changes taking place, as part of the Holiday Inn brand relaunch. The $1 billion relaunch of Holiday Inn is the largest in the history of the hospitality industry, with more than 3,200 hotels impacted - improving quality and driving consistency at all Holiday Inn, Holiday Inn Resort and Holiday Inn Express hotels.
"Bath & Body Works provides an exceptional amenities line, which is a fitting complement to the changes underway at Holiday Inn as part of the global brand relaunch," said Gina LaBarre, vice president, Brand Delivery, Americas. "We have no doubt that the strength of the Bath & Body Works brand, as well as the excellent quality of the products themselves, will resonate well with our guests."
The Holiday Inn brand relaunch focuses on the things research shows matter most to guests - a modern, contemporary hotel with efficient, friendly service and a great night's sleep. The relaunch continues to improve quality and drive consistency at relaunched hotels around the world. Unique touches, such as bath amenities, serve to complement and enhance the refreshed products and services which are part of the new brand hallmarks at Holiday Inn hotels. In turn this will help to drive stronger customer loyalty and a great hotel experience for guests.
The Bath & Body Works Coconut Lime Verbena line features volumizing shampoo, conditioner and lotion and an optional vegetable-based companion soap. Inspired by an island breeze of luscious fruits and crisp citrus, the blend of zesty lime and kumquat peel with mandarin, muguet and sheet coconut water will leave guests feeling both revitalized and refreshed.
The Bath & Body Works line, which is also available at over 1,600 retail stores throughout the U.S. and Canada, is now available at all Holiday Inn and Holiday Inn Resort hotels in the U.S. and Canada. For more information on Holiday Inn and the global brand relaunch visit http://www.relaunch.holidayinn.com/
Sarah-Ann Soffer, Holiday Inn Hotels & Resorts, +1 (770) 604 2707, email@example.com
Susannah Frank, Holiday Inn Hotels & Resorts, +1 (212) 445 8430, firstname.lastname@example.org
About Holiday Inn Relaunch
Holiday Inn is in the midst of the biggest relaunch in hospitality history creating a more contemporary brand image including a new logo, and driving consistency in all 3,296 Holiday Inn brand family hotels around the world. With over 1,000 hotels already relaunched worldwide, the completion of the relaunch of the global estate is expected to be completed in 2010.
About Holiday Inn Hotels & Resorts
With nearly 1,400 hotels worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms, and Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as "America's Favorite Hotel." For more information about Holiday Inn Hotels and Resorts or to book reservations, call 1-800-HOLIDAY or visit http://www.holidayinn.com/.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world’s largest hotel loyalty program, Priority Club® Rewards with 44 million members worldwide.
IHG has nearly 1,600 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media
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