19 October, 2012
IHG® Launches Priority Club® Rewards iPad® App and Builds on Successful Mobile Strategy of Enhancing all Stages of the Guest Journey
IHG now generating over $20 million a month in revenue from mobile bookings
ATLANTA – IHG (InterContinental Hotels Group) [Lon: IHG; NYSE: IHG (ADRs)] today announced the continuation of its mobile strategy with launch of the Priority Club® Rewards app for iPad®. With a continued focus on mobile and tablet booking solutions and immersing the guest in tailored brand experiences, hotels in IHG’s system are now generating over $20 million a month in revenue from mobile bookings.
IHG’s mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience. The new Priority Club Rewards app for the iPad provides consumers with easy-to-use functionality to find and book hotel rooms, check rates, and the flexibility to manage their reservations and view member details. Through other mobile solutions, such as apps for all seven IHG hotel brands on iPhone, consumers can now access redeemable offers available at the hotel where they are staying. Also, corporate partners now have their own customized IHG-branded app with their corporate ID embedded, so they can easily view and book hotels at their negotiated rates.
“Consumers are increasingly using mobile devices and tablets to search, shop and book travel,” said Michael Menis, vice president, Web & Interactive Marketing, IHG. “Our emphasis is on developing booking apps and mobile features to engage with guests in every step of their journey. It’s not just about booking rooms – we’re building relationships with our guests and connecting with them throughout their stay experience.”
Guests and corporate partners who stay at InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® hotels can now enjoy the following new IHG mobile features:
Customized IHG-branded corporate apps on iPhone
Corporate partners can now book negotiated rates, without complicated codes, with a customized app.
Offers and notifications via IHG-branded apps on iPhone
IHG now provides location-based alerts about specific property offers and timely notifications for check-in, promotional offers, etc.
Passbook for iPhone
iPhone users with i06 can now add a Priority Club Rewards pass to their Passbook for easy access to customer support.
IHG currently has Priority Club Rewards apps for Kindle Fire, Google TV, Android™ Tablets, Windows® Phone, and Android. IHG also has iPhone booking apps for each of its seven brands; the InterContinental Concierge Insider Guides iPad app; and the InterContinental Kitchen Cookbook iPad app.
Priority Club Rewards is the industry’s first and largest guest loyalty program with 67 million members. Membership is free and guests can enroll by going to priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s nearly 4,500 hotels worldwide.
iPad and iPhone are registered trademarks of Apple, Inc. Kindle Fire is a registered trademark of Amazon. Android is a registered trademark of Google. The hotel brands are registered trademarks of companies in the InterContinental Hotels Group.
About Priority Club Rewards
With 67 million members globally, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World seven years running by Global Traveler magazine and Best Hotel Loyalty Program for four years by Business Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration, No Blackout Dates, Points & Cash and Flights AnywhereTM, Hotels AnywhereTM, Priority Club Rewards members have more options for point redemption than any other hotel loyalty program. Members can redeem points not only for hotel nights, but also for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog. And Priority Club Rewards is the only hotel loyalty program to offer members a Rewards Concierge program that allows members to exchange points for items not found in the Rewards Catalog. Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,500 hotels worldwide.
Suzette Meade, IHG, firstname.lastname@example.org, +1(770) 604-5793
Sherry Telford, IHG, email@example.com, +1(770) 604-2613
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
Back to news