IHG is a global hotel company whose goal is to create Great Hotels Guests Love.
IHG is one of the world's leading hotel companies – we have 710,295 rooms in over 4,800 hotels in nearly 100 countries around the world.
We operate nine hotel brands – InterContinental®, Crowne Plaza®, Hotel Indigo®, Holiday Inn®, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts.
We want to grow by making our brands the first choice for guests and hotel owners.
Our strategy is to build the hotel industry’s strongest operating system focused on the biggest markets and segments where scale really counts.
IHG's operating system is made up of all the things we do to drive demand for our brands. This includes our advertising and marketing campaigns, our 11 global call centres, 13 local language websites, our global sales team of more than 17,600 professionals, IHG® Rewards Club – the world's largest hotel loyalty scheme with over 84 million members – and all the advantages that IHG's global hotel distribution and scale brings to brand awareness.
Our focus on the biggest markets where our scale really counts ensures that we concentrate our resources on the opportunities that will provide the greatest return.
Improving the performance of our brands
Generating excellent returns from our hotels
Putting our market scale and knowledge to good use
Strengthening our organisation
We operate hotels in three different ways – as a franchisor, a manager and on an owned and leased basis.
Our business model focuses on managing and franchising hotels, whilst our business partners own the bricks and mortar.
This is the largest part of our business: 4,096 hotels operate under franchise agreements
We manage 735 hotels worldwide
We own 9 hotels worldwide (less than 1% of our portfolio).
|Brand||Marketing and distribution||Staff||Ownership||Capital||IHG income|
|Managed||IHG||IHG||IHG supply general managers as a minimum||Third party||Low / none||Fee % of total revenue plus % of profit|
|Franchised||IHG||IHG||Third party||Third party||None||Fee % of rooms revenue|
IHG’s strategy is focused on increasing the number of franchised and managed hotels we have. Our hotel development pipeline is the industry's largest, with 1,221 hotels (over 193,000 rooms).
Last updated 8 May 2013