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Our strategy

Our strategy for high-quality growth

We focus on delivering high-quality growth, which for us means delivering consistent, sustained growth in cash flows and profits over the longer term. We do this by staying focused on our Targeted Portfolio and building preferred brands, driven by a deep understanding of guests' needs.

IHG's Winning Model, combined with a Targeted Portfolio underpinned by Disciplined Execution, will drive superior returns for IHG's shareholders.

Value creation:

shareholder returns

Winning Model

  • Preferred brands delivered through our people
  • Build and
    leverage scale
  • Strong brand portfolio & loyalty programme
  • Effective channel management
  • Superior owner proposition

Targeted Portfolio

  • Attractive markets
  • Highest opportunity segments
  • Managed and franchised model


  • Scale and efficiency of operations
  • Investment in developing great talent and technology platforms
  • Commitment to responsible business practices

Last updated 3 April 2014

Find out more about our brands

IHG logo

  • InterContinental Hotel & Resort logo
  • Hualuxe Hotels and Resorts logo
  • Crowne Plaza logo
  • Hotel Indigo logo
  • Even Hotels logo
  • Holiday Inn logo
  • Holiday Inn Express logo
  • Holiday Inn Resort logo
  • Holiday Inn Club Vacations logo
  • Staybridge Suites logo
  • Candlewood Suites logo
  • Priority Club logo