With a portfolio of preferred Brands in the most attractive markets, our talented People are focussed on delivering Great Hotels Guests Love and executing a clear set of priorities to achieve our Vision of becoming one of the great companies in the world.
A good strategy makes clear choices against a range of business opportunities in order to achieve a set of defined goals. An organisation needs to be able to execute these decisions and measure its success using a clear set of comprehensively aligned metrics.
IHG's strategy determines a set of choices to balance the quality of IHG branded hotels and the speed at which we grow. We measure this through key performance indicators (KPIs) such as growing RevPAR, System size and fee based margins. In addition, we ensure we continue to improve employee satisfaction and increase the proportion of hotel room demand that we generate for our owners through our proprietary distribution and reservation systems.
Last updated 28 June 2013