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Our strategy

Our strategy for high-quality growth

We focus on strengthening our portfolio of preferred and differentiated brands, building scale in key markets, creating a long-lasting relationship with our guests and delivering revenue to hotels through the lowest cost, direct channels. Our proposition to owners is highly competitive and drives superior returns.

We execute our asset-light strategy in the most attractive, high-growth markets and industry segments. We take a disciplined approach to capital allocation, investing for the future growth of our brands. This enables us to drive sustainable growth in our profitability and deliver superior shareholder returns over the long term

Value creation:

shareholder returns

Winning Model

  • Preferred brands delivered through our people
  • Build and
    leverage scale
  • Strong brand portfolio & loyalty programme
  • Effective channel management
  • Superior owner proposition

Targeted Portfolio

  • Attractive markets
  • Highest opportunity segments
  • Managed and franchised model


  • Scale and efficiency of operations
  • Investment in developing great talent and technology platforms
  • Investment in developing strong technology platforms

Last updated 05 March 2015

Find out more about our brands

IHG logo

  • InterContinental Hotel & Resort logo
  • Kimpton logo
  • Hualuxe Hotels and Resorts logo
  • Holiday Inn logo
  • Holiday Inn Express logo
  • Staybridge Suites logo
  • Hotel Indigo logo
  • Even Hotels logo
  • Crowne Plaza logo
  • Holiday Inn Club Vacations logo
  • Holiday Inn Resort logo
  • Candlewood Suites logo

*IHG® Rewards Club not applicable to Kimpton® Hotels & Restaurants; to be included at a future date.