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Scaling Great Heights for a Good Night's Sleep

10 June, 2008

Scaling Great Heights for a Good Night’s Sleep

ANA Crowne Plaza day time

Watch the ANA Crowne Plaza evening video

"Climbing into bed" takes on a whole new meaning as ANA Crowne Plaza offers Tokyo's Best Bedroom View - in a bed half way up a Ginza building

Tokyo, 10 June 2008 - In Tokyo, the effects of sleep deprivation can be seen everyday...commuters asleep on trains and buses, employees taking a nap at work. But no-one has ever tried to catch up on that all-important sleep in a bed halfway up the Sony Building in Ginza.

Until now.

A bed perched high up on the side of building may be an unusual place to sleep but it does highlight the fact that given the right conditions, a person can sleep almost anywhere.

And sleep is as important as diet and exercise when it comes to a nation's health.

Sleep deprivation in Japan is becoming a national problem according to a survey commissioned by
ANA Crowne Plaza Hotels & Resorts.

Long working hours, weekends at the office, watching television late at night, working at the computer before going to bed, not enough light exercise....they're all contributing factors that lead to sleep deprivation.

"80% of Japanese businessmen and businesswomen suffer from sleep problems."
"Nearly half of businessmen lie awake at night, worrying about work."
"Businesswomen are kept awake by thoughts of interpersonal relationships."
"Around half of all businesspeople sleep for less than 6 hours a night on weekdays."

(ANA Crowne Plaza / IHG ANA Hotels Group Japan consumer survey on sleep habits: 2008)

And as a result of this survey, ANA Crowne Plaza in particular, has elevated the focus on helping guests get a good nights sleep, which has taken on even greater importance.

One in three businesspeople (33%) said they faced trouble sleeping while traveling for either business or leisure and most said they had "no time" to implement simple measures to promote better sleep.

According to prominent sleep consultant, Arichika Iwata, some of these simple measures include:

  • Light exercise a few hours before sleeping
  • Unwinding in a warm bath
  • Aromatherapy
  • Low-caffeine tea
  • Using the right pillow for your personal needs
  • Avoiding email or computer use before sleep

With the growing interest in "work-life balance", these changes can be introduced in daily life, but when people are traveling on business, it can be a little more difficult.

As a result of the findings of the survey commissioned by ANA Crowne Plaza, Mr. Iwata supervised the development of ANA Crowne Plaza's Sleep AdvantageTM program. 

Every guest staying at ANA Crowne Plaza Hotels is provided with:

  • Eye Warmer (Megurism Steam Eye Mask)
  • Bath Powder-soothing and refreshing
  • Low-caffeine Roasted Green Tea mixed with brown rice for the nighttime & Mint Green tea for the morning
  • Leaflets offering advice for a comfortable night's sleep
  • A "Pillow Menu" offering guests a selection of six types of pillows varying in thickness and softness for that perfect night's sleep
  • Three types of aromatherapy oils

"Sleep deprivation costs the Japanese economy 3.5 trillion Yen ($30.7b) a year, mainly in lost productivity". (A Report by Makoto Uchiyama, Professor of Psychology, Nihon University: 2006)

The ANA Crowne Plaza survey found that most businesspeople recognize they have a sleep problem and that "problems at work" is the main reason that businessmen can't sleep.

Businesswomen tend to worry about a wider range of problems with nearly 40% relating their sleep problems to "work" and 30% to "family", while "money" was the cause of sleeplessness for 27% of women. For one quarter of Japanese business women, thoughts of "a member of the opposite sex" is keeping them awake at night.

The survey also found that many people know what they can in order to help them sleep better, but just can't seem to put their knowledge into practice.


Contacts:
Birte Sebastian     
IHG Asia Pacific (Singapore)  
+65 9638 5788    
birte.sebastian@ihg.com


Kelly Leahy
Ruder Finn Asia (Singapore)
+65 6336 2351           
leahyk@ruderfinnasia.com



Notes to editors:

For broadcast-standard video supporting this press release, please visit www.thenewsmarket.com/ANACrownePlazaBedOnWall.  If you are a first-time user, please take a moment to register. In case you have any questions, please email journalisthelp@thenewsmarket.com.

For high resolution photos and web quality video clips, visit www.vismedia.co.uk.

About ANA Crowne Plaza

ANA Crowne Plaza is one of the co-brands under IHG ANA Hotels Group Japan and part of IHG's global network of Crowne Plaza hotels. ANA Crowne Plaza debuted in Japan in November 2007 with the re-branding of six former ANA hotels (about 2,000 rooms) in Chitose, Toyama, Kanazawa, Hiroshima, Naha and Narita. In 2008, ANA Hotel Osaka and Hotel Niigata will be added to the ANA Crowne Plaza portfolio. In preparation for the introduction of ANA Crowne Plaza, nearly 2,000 Japanese consumers were interviewed to better understand their business and leisure travel needs. IHG ANA Hotels Group incorporated insights into the co-branding efforts in order to ensure that all products and services are uniquely tailored to the needs of Japanese as well as international guests. This applies to all areas of the hotel experience, including the meetings, incentives conferences and event (MICE) offerings, a growing segment in Japan. ANA Crowne Plaza also offers extensive expertise in organising important social events such as weddings and receptions. The hotels will also be the first in Asia Pacific to offer "Sleep Advantage", a comprehensive program designed to help ensure a good night's sleep for guests.

"Sleep Advantage" was specially developed for Japan based on in-depth customer surveys and under the supervision of a prominent Japanese sleep consultant.

About IHG ANA Hotels Group Japan LLC  

IHG ANA Hotels Group Japan is the largest international hotel operator in Japan, with a combined estate of 41 hotels and about 12,000 rooms across Japan.  The company was formed on 1 December 2006 as the hotel operating joint venture of IHG, one of the world's largest hotel groups by number of rooms, and ANA, Japan's leading airline.

About IHG

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is one of the world’s largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world’s largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.

IHG pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG’s global corporate responsibility focus. IHG is the first major hotel group to have measured the environmental and carbon footprints of hotels that operate under our brands globally and is in the process of setting reduction targets.

With more than 1,600 hotels in its development pipeline, IHG needs to recruit around 150,000 people over the next few years to meet its global expansion plans.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media

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