As CEO of the world’s largest hotel group I am frequently asked this question. When I look out into the future I see our hotels as more intelligent and sustainable. This thinking is in keeping with changing consumer expectations. With over 4,000 hotels globally, we have a big responsibility and a big opportunity to make a positive difference. A small incremental change across all our hotels can have a large impact.
Though at times there seems to be a tension between tourism and the environment, this tension creates a space for innovation. We are focused on developing better ways to design, build and run our hotels. This means more than offsetting carbon: it is about green hotel innovation that lessens our negative impacts, whilst enhancing the guests’ hotel experience.
Corporate Responsibility is an important value which is shaping how we better manage our costs and revenue. Being responsible reduces our costs, especially energy. It also makes our hotels more in keeping with our guests’ values on the environment and the community. This way of thinking is especially important as we seek to proactively meet the challenges of climate change and other complex environmental and social issues.
This report will show you how we are translating our Corporate Responsibility thinking into actions. These actions are central to how we intend to deliver on our core purpose of creating Great Hotels Guests Love. I hope you enjoy our second CR Report and please do let us know what you think.
Andrew Cosslett
Chief Executive
