Changing lives with
First launched in China in 2006, IHG Academy involves collaboration between individual IHG hotels and corporate offices and education providers or community organisations. It gives local people the opportunity to develop skills and improve their employment prospects in one of the world’s leading hotel companies.
With an expanding hotel portfolio, we have a pressing business need to identify and develop the talented people needed to manage and staff them. By working with local communities and in partnership with others we help develop a pool of skilled, motivated and engaged people who are committed to providing the consistently great experience our guests expect.
The success of IHG Academy is also part of our wider responsibility to a global travel and tourism industry which is a source of considerable economic development – and of which we’re a leading player.
Within a global framework, each IHG Academy is unique, ensuring that the programme meets the needs of the local community it serves. All IHG Academy programmes operate together with local community organisations and/or education providers, offering a placement, giving participants real experience of working in a hotel and includes performance feedback and a recruitment discussion. The IHG Academy gives participants the opportunity to build their skills and improve their chances of finding a job in the hotel sector, in many cases in one of our hotels.
- Expanded our IHG Academy to 626 programmes – an increase of 325 during 2014, involving 409 hotels in 58 countries
- 6,666 participants took part in IHG Academy programmes around the world in 2014
IHG® Academy Stoke-on-Trent M6 J15 and Holiday Inn Express Stoke-on-Trent
A partnership between these two hotels and Riverside Employment Training Service (a local government initiative), which began in May 2014. Its aim is to enhance the skills of people with a learning disability so they can work in the hotel industry. They receive on-the-job training and work towards a National Vocational Qualification (NVQ) in Hospitality and Catering.
Sian Chapman, a guest services assistant at Holiday Inn Express, Stoke on Trent, who acted as a mentor to candidates, said: “This started as an opportunity for them; it has turned into an opportunity for us. This is the most rewarding thing I have ever done.”
Goodwill IHG® Academy
This collaboration was created in the US in 2013, between IHG and Goodwill Industries International, Inc and gives participants access to jobs services, resources and work experience in IHG hotels. In 2014, 10 hotels took part in the programme, between them offering opportunities to 67 participants – 19 of whom now work for IHG.
Once homeless, Ileini Hornsby joined the programme held by InterContinental Stephen F. Austin and Goodwill Central Texas. She now has a full-time job there as a security guard after completing a work experience placement. “I was the face of homelessness,” she said. “Now I have a job and I’m working towards bigger and better things in life.”
IHG colleagues in the United States raised awareness and money for the Goodwill IHG Academy partnership in 2014 by organising fundraising events and donating office items and used clothing.
IHG also gave grant funding to Goodwill Industries to further the rollout of Goodwill IHG Academy partnership programmes and to Goodwill of Southern Nevada for a hospitality programme.
Over and above our corporate efforts, IHG hotels are involved with their communities in their own right through cash grants, in-kind donations and volunteering programmes. We track this grassroots level activity as part of an annual survey of our hotels. We use this survey to gather and share best practice throughout the Group, communicate more effectively with our guests and make better-informed decisions about community support and investment.