The major benefit IHG brings to guests who stay with us, and owners who invest with us, is the extent of our global hotel network and the demand we deliver through our system. Our system is the combined efforts of our scale and networks, websites, call centres, loyalty schemes and sales and marketing expertise to help guests book and stay with us, and then maintain the relationship with them after they leave. Together, these tools form one of the largest such 'systems' in the industry and are the engine of our business, delivering on average 69 per cent of total rooms revenue.
With continued focus on the success of this global system, we have developed best-in-class marketing and technology to support our hotels and drive incremental revenues. This extensive marketing and technology support ranges from the 'Stay You' campaign for the Holiday Inn relaunch and the 'Best Price Guarantee' campaign to promote booking through IHG's proprietary distribution channels, such as IHG.com and HolidayInn.com, to sophisticated technology allowing for improved targeted marketing, communications, and innovative booking technologies.