IHG believes that our preferred Brands are brought to life by our talented and passionate People. Therefore to deliver on our brand promise, we must attract, retain and develop the very best talent in the industry to service our guests and bring our Brands to life.
IHG directly employed an average of 7,981 people worldwide in the year ended 31 December 2012, whose costs were borne by the Group. When the whole of IHG's estate is taken into account (including staff working in the franchised and managed hotels), over 350,000 people worked globally across all IHG's brands as at 31 December 2012.
The four pillars of our People strategy are:
- Developing a BrandHearted culture: Our brands are brought to life by our talented and passionate People and we have focussed on developing and improving our tools, to make it easy for our People to deliver the brand promise. In 2012, we launched a new brand framework focussed on transforming our brand standards and looked at how we manage projects – all part of developing a BrandHearted culture.
- Making IHG a great place to work: We believe in treating people as individuals and celebrating achievements. In our employer brand, we call this ‘Room to be yourself’ and this commitment is brought to lift by four key promises. IHG continues to be recognised around the globe as an employer of choice.
- Delivering world-class People Tools to our owners: By partnering with the hotel human resources community, we have developed a set of award-winning People Tools that not only help increase employee retention and guest satisfaction but also drive efficiencies and increase revenue for our owners.
- Building a strong leadership team: To grow our business sustainably and responsibly, we need a strong BrandHearted leadership team. Therefore, we have created a Leadership Framework, which clearly defines what great leadership looks like to help develop our leaders of tomorrow.
Being the first hotel company to be trusted to run the London 2012 Olympic and Paralympic Village was a groundbreaking opportunity for IHG, giving our People the opportunity to benefit from new skills and experiences.