Corporate Responsibility Report
Disaster Relief through the IHG Shelter in a Storm Programme
Supporting local communities
When disasters strike, people naturally come to hotels to seek shelter in a storm. This is a key role of hotels in society, and one that is vitally important to the communities in which they operate.
The IHG Shelter in a Storm Programme provides our hotels with guidance on when and how to react to disasters. It means we are able to respond quickly and effectively to crises affecting IHG branded hotels, their employees and the local community.
Our global partnership with CARE allows us to draw on its deep expertise in humanitarian assistance and provides a channel for us to direct funds to help local communities. If a disaster strikes where CARE does not have resources on the ground it will guide us to the best local partners, making sure we can get help to where it is needed.
A key element of our disaster response is the IHG Shelter Fund. This is built up through fundraising activities in our hotels and corporate offices throughout the year and enables us to respond as soon as disaster strikes (instead of waiting to raise funds after the fact) and provide vital assistance right away.
In 2013 we set a new target to contribute a total of $10 million to communities through monetary donations and in-kind support. This includes funds deployed through the IHG Shelter in a Storm Programme from 2013-2017. We also want to continue increasing employee engagement of the IHG Shelter in a Storm Programme and get more colleagues involved in fundraising events for the IHG Shelter Fund.
The IHG Shelter Fund has already helped hundreds of people affected by disasters around the world. If you would like to make a donation to the fund, you can do so online via a secure payment page.