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Corporate Responsibility Report

Disaster Relief through the IHG Shelter in a Storm Programme

Illustration of IHG Shelter in a Storm Programme

Key IHG Shelter in a Storm Programme achievements in 2013

  • Launched online IHG Shelter in a Storm Programme hotel guidance on when and how to respond to a disaster and facilitate fundraising events
  • Raised $1.2 million for our IHG Shelter Fund enabling us to respond quickly to disasters
  • Supported 15 disasters across 8 countries through the IHG Shelter in a Storm Programme
  • Over 60,000 employees took part in fundraising activities to raise funds for the IHG Shelter Fund
  • Formalised our partnership with CARE to help provide strategic advice and guidance to our hotels in times of disaster.

Key IHG Shelter in a Storm Programme target 2013 – 2017

  • Contribute a total of $10 million to communities through monetary donations and in-kind support, including funds deployed through the IHG Shelter in a Storm Programme

Key IHG Shelter in a Storm Programme objectives 2014

  • Continue to increase awareness of and engagement with the IHG Shelter in a Storm Programme, ensuring our hotels are prepared for disaster and able to respond quickly and effectively to help the local community and employees when needed
  • Continue to provide ways for our employees in all IHG hotels and corporate offices to take an active part in the IHG Shelter in a Storm Programme by raising awareness and funds for the IHG Shelter Fund.

Supporting local communities

When disasters strike, people naturally come to hotels to seek shelter in a storm. This is a key role of hotels in society, and one that is vitally important to the communities in which they operate.

The IHG Shelter in a Storm Programme provides our hotels with guidance on when and how to react to disasters. It means we are able to respond quickly and effectively to crises affecting IHG hotels, their employees and the local community.

Our global partnership with CARE allows us to draw on its deep expertise in humanitarian assistance and provides a channel for us to direct funds to help local communities. If a disaster strikes where CARE does not have resources on the ground it will guide us to the best local partners, making sure we can get help to where it is needed.

A key element of our disaster response is the IHG Shelter Fund. This is built up through fundraising activities in our hotels and corporate offices throughout the year and enables us to respond as soon as disaster strikes (instead of waiting to raise funds after the fact) and provide vital assistance right away.

In 2013 we set a new target to contribute a total of $10 million to communities through monetary donations and in-kind support. This includes funds deployed through the IHG Shelter in a Storm Programme from 2013-2017. We also want to continue increasing employee engagement of the IHG Shelter in a Storm Programme and get more colleagues involved in fundraising events for the IHG Shelter Fund.

The IHG Shelter Fund has already helped hundreds of people affected by disasters around the world. If you would like to make a donation to the fund, you can do so online via a secure payment page.

Donate online now

Super Storm Haiyan – a case study

One of the worst storms in recorded history, Typhoon Haiyan, slammed the Philippines on November 7 and 8, 2013, causing appalling destruction and loss of life. The typhoon is one of the worst on record and it will need a massive response.

Cities were completely flattened. Buildings left in ruins. Thousands killed. Millions more quickly ran out of clean water, food and other essentials. (Source CARE.org)

While our colleagues in the Philippines were not directly impacted by Typhoon Haiyan, the IHG Shelter in a Storm programme was activated to bring relief to the devastated communities in the affected areas. The response from our colleagues and hotels all over the world was overwhelming. A donation of USD $62,264 was made from the IHG Shelter Fund, which was channelled through CARE, our strategic disaster relief partner who delivers emergency aid to survivors of disasters and helps people rebuild their lives in the aftermath. In addition to this we quickly offered our guests the opportunity to convert their IHG reward club points to cash for the IHG Shelter in a Storm Programme raising another $73,600 for CARE's relief efforts.

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IHG Shelter in a Storm Programme

IHG Shelter Fund

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