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Corporate Responsibility Report

Our stakeholder channels

Illustration of the Corporate Responsibility Report, IHG Planet CR, and the Innovation Hotel

Key stakeholder engagement achievements in 2013

  • Continued to engage with our stakeholders through our refined stakeholder engagement process and channels
  • Continued to grow ‘IHG Planet CR’ Facebook fans to 22,000 at the end of 2013. We also increased focus on driving engagement of our fans through sharing stories of impact of the three core CR programmes in our hotels around the world.

Key stakeholder engagement objectives 2014

  • Communicate the progress we are making towards the achievement of our CR targets for 2013-2017 across our three core programmes – IHG Academy, IHG Green Engage and the IHG Shelter in a Storm Programme. Read our press release to find out more
  • Increase awareness of our approach to CR across internal and external stakeholder groups, and continue to share updates on each of our programmes
  • Get more people engaged with our IHG Planet CR Facebook page, particularly around our three core programmes
  • Review our Corporate Responsibility Report in light of the new Global Reporting Initiative G4 guidelines
  • Engage with a broader cross-section of our owners in public policy.

We have a large number of stakeholders, both internal and external. They give us a wide-ranging perspective on IHG, helping us choose our priorities and create shared value for our business and stakeholder groups. That is why they are so important to us.

We engage with stakeholders through a variety of channels, including social media, forums, meetings, individual interviews, surveys, conferences and our award-winning online CR report. In 2013 we continued to focus on stakeholder engagement through our refined stakeholder engagement process and channels.

In 2013 we continued on building a two-way dialogue with our stakeholders through our ‘IHG Planet CR’ Facebook and Twitter pages. Our social channels enable us to raise awareness of our CR programmes and update people on our latest initiatives, events and achievements in a direct and dynamic way. More importantly, these channels allow our online followers to share their views with us and help us with our ambition to create more sustainable communities and better lives.

Help us make a difference and start driving change, visit IHG Planet CR –

Updating our employees and hotel operators on what we’re doing is an important aspect of helping us achieve our objectives. Our ‘Resource Centre’ on our company intranet, Merlin, keeps our corporate employees and hotel operators up to date with our programmes. A suite of downloadable tools means they have our key resources to hand too.

Throughout the year we've been developing tools to help our operators get more involved in our programmes such as the IHG Academy Toolkit, which is available from the IHG Academy website, and the IHG Shelter in a Storm Programme best practice guidance note on disaster relief and fundraising pack which is available to download online from the IHG Shelter in a Storm Programme website. We're also using our CR Report and social channels to help communicate their environmental and community achievements.

To further get our message across we developed a series of animated videos aimed at raising the awareness and understanding of our key programmes in a fun and engaging way. All of our videos are available on YouTube.

In August 2013 we held a Green Week at our corporate office in Denham, UK, organised by the Denham Green Team.

Read Denham becomes green engaged case study.

In September 2013, we held an investor breakfast for new and existing shareholders to update them on our CR approach, key programmes and priorities. In that same month, we held a background briefing session with key media contacts interested in our CR approach and our three core CR programmes.

We will continue to provide regular updates through our online CR report. The report attracts roughly 5,500 visits a month and is an important source of stakeholder feedback, which in turn drives our strategy.

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