16 hotels in the pipeline
HUALUXE is the first international brand designed specially for the Chinese traveller. HUA translates to 'majestic China' and LUXE represents luxury. We understand the market and have built this brand on a solid understanding of local tradition and in-depth consumer research. We already tailor our brands in China - HUALUXE takes this approach one step further - it's another industry first for IHG.
We were the first international hotel company in China and have nearly 30 years experience operating here. Through HUALUXE, we will take the best of Chinese hospitality alongside insights into what we believe Chinese want from an upscale hotel.
HUALUXE has brand hallmarks that reflect local customs and traditions. For example, Chinese people prefer enjoying a cup of tea rather than drinking in bars, as many Westerners do. So our guests will have a wide selection of high quality tea throughout the hotel - on arrival, in guest rooms and at authentic HUALUXE Tea Houses. Food and beverage plays an important role in Chinese people's daily life - HUALUXE will provide a personal relationship manager to ensure everything runs smoothly. The Chinese value nature and balance, so we will be bringing an inspiring garden view into every lobby. All of these hallmarks will be delivered consistently and to the standards of a world-class international hotel brand - that's what sets IHG apart.
12 management contracts signed
- In 2012, IHG announces the launch of HUALUXE Hotels and Resorts, its new upscale international hotel brand designed to offer a tailor made Chinese experience to the Chinese traveller.
19 March – IHG launches HUALUXE Hotels and Resorts in China
First HUALUXE hotel expected to open in China at the end of 2013 or start of 2014