Eric Lent

Senior Vice President, Global Marketing, Upscale Brands

Eric Lent

Eric Lent is Senior Vice President, Global Marketing, Upscale Brands, based in Atlanta, Georgia. 

Eric is responsible for the global performance of IHG®’s upscale Brands: Crowne Plaza® Hotels & Resorts, EVEN® Hotels, Hotel Indigo®, voco™ and HUALUXE® Hotels and Resorts. He leads all aspects relating to the development and delivery of overall category, business and marketing performance, brand and commercial strategy, loyalty, guest experience, innovation, design, and marketing communications for IHG’s upscale portfolio globally. In addition, he oversees food & beverage solutions across all brands in the Americas region.

Eric has a strong track record with global brands, and has won numerous awards for effective marketing and advertising, including multiple Effie awards. Before joining IHG, he served as SVP, Chief Marketing & Consumer Technology Officer at Herschend Family Entertainment Corporation (HFE), where he was responsible for all aspects of marketing operations nationally, as well as serving as EVP for the Harlem Globetrotters. 

Previously, Eric spent over seven years with The Hershey Company in various marketing and general management roles. Prior to The Hershey Company, Eric served as a director with Eastman Kodak and brand manager at S.C. Johnson. 

Eric is on the Board of Directors for the John Dau Foundation, helping bring healthcare to South Sudan. He is also an advisor to 48in48, an organisation dedicated to building websites for non-profits. Previously, he served as Board Chairman for the Towson University College of Business and Economics. In 2008, he received the Dean’s Recognition Award from Towson University for his career successes.



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