Senior Vice President, Global Marketing, Mainstream Brands
Heather Balsley is Senior Vice President, Global Marketing, Mainstream Brands, based in Atlanta, Georgia.
In this role, Heather is responsible for global performance of IHG®’s mainstream brands: Holiday Inn®, Holiday Inn Express®, Candlewood Suites®, Staybridge Suites® and avid™ hotels. She leads all aspects relating to the development and delivery of overall category, business and marketing performance, brand and commercial strategy, loyalty, guest experience, innovation, design, and marketing communications for IHG’s mainstream portfolio globally. Heather serves as a member of the Global Sales and Marketing Senior Leadership Team.
Heather joined IHG in 2007 as Director, Americas Strategy, where she partnered with Americas senior management to drive many of IHG’s key strategic initiatives. She has held several leadership roles at IHG, including Vice President, Americas Strategy; Senior Vice President, Americas Holiday Inn Brand Family; and Senior Vice President, Americas Brands and Marketing, overseeing all of IHG’s brands in the region.
Prior to joining IHG, Heather spent seven years as a consultant with Marakon Associates in New York, where she advised Fortune 500 companies on performance-enhancing strategies.
Heather holds an MBA from Harvard Business School and a Bachelor’s degree in economics and sociology from Duke University.