Jorge Apaez

Chief Operating Officer, Mexico, Latin America and The Caribbean

Jorge Apaez

Jorge Apaez is Chief Operating Officer, Mexico, Latin America & The Caribbean, based in Guadalajara.


In this role, Jorge is responsible for leading operations for more than 220 hotels across 21 countries in the region, further strengthening and cultivating relationships with owners, and overseeing franchisee performance support.


Jorge joined IHG® in 1995 and has served in a variety of capacities for the company in Mexico, Latin America and the U.S., including Director of Sales and Marketing; Managing Director; Area President; and most recently, Senior Vice President of Hotel Operations for the Western US. and Mexico at IHG, where he oversaw the operations of more than 1,220 hotels. Under Jorge’s leadership, IHG became the leading international hotel franchising company in Mexico.


Prior to joining IHG, Jorge worked as a Marketing Director for Howard Johnson’s master franchisee in Latin America and as a Director of Sales and Marketing for Radisson Hotels in Mexico. He also worked for POSADAS, Mexico’s largest hotel management company, in the areas of Sales, Marketing and Reservations.


Jorge graduated with a major in Tourism and a minor in Business Administration from the Mexico IPN University and holds an MBA from the IPADE (Advanced Administration Pan American Institute). He was twice elected Chairman of the Mexican Chapter of HSMAI and was named a Certified Hotel Sales Executive by the organisation.



Image Download JPG 6.35MB

Image usage rights

For editorial use only