In a period when James Watt perfected the steam engine and American independence was recognised, social change dominated the 19th Century. The first telephone call, the first light bulb and the abolishment of slavery soon followed, sweeping in a second industrial revolution that saw William Bass open his first brewery. As the railways opened, mobility and urbanisation exploded, enabling Bass to take his beer worldwide and become the world’s largest brewer by the end of the century.
William Bass opens a brewery in Burton-on-Trent, UK
IHG®’s story start’s here, as Bass begins a journey from local brewery to global hospitality player, acquiring what would become world-famous hotel brands along the way.
Bass registers the UK’s first trademark
A pioneer in international brand marketing, Bass registers its Red Triangle under the UK's Trade Marks Registration Act 1875 – the first trademark in the UK.
The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register. As a result, Bass received the first two registrations, the Bass Red Triangle for their pale ale and a Bass Red Diamond for their strong ale.
Luxury takes flight with InterContinental
At this time
The 20th-century began without cars, planes, TVs and computers, but that was all to change. Breakthrough inventions transformed lives, including the first flight by the Wright brothers, Henry Ford's first Model-T, and Albert Einstein's Theory of Relativity. Propelled by the continuing popularity of rail, the emergence of the automobile, and the first jet air flights, travel grew and sparked innovation in hospitality.
Bass is listed on the London Stock Exchange's FT30
The FT30 Index is the oldest of the indices, and was created to track the UK’s top 30 companies. It was replaced in 1984 with the FTSE100, where IHG is listed today.
Hospitality begins to take flight
Pan American Airways founder, Juan Trippe, founds the InterContinental® brand, embarking on a vision to provide luxury accommodation at the end of every flight.
The first InterContinental hotel opens in Belem, Brazil
Almost 50 years before the InterContinental brand becomes part of the IHG family - the brand is born.
Holiday Inn changes family travel forever
At this time
The 1950s are remembered as a prosperous time of recovery from the Great Depression and the war years. A time of looking forward and optimism, of new heroes like Elvis Presley, Marilyn Monroe and Grace Kelly. The first commercial air flights from London to Johannesburg and Colombo signaled the dawn of the jet age, heralding the start of the modern tourism industry. Holiday club destinations arrived on the scene, a precursor for today’s all-inclusive resorts.
Holiday Inn opens its doors in Memphis, Tennessee
On a family trip to Washington DC, businessman Kemmons Wilson has the idea of providing travelling families with comfortable and affordable accommodation they could trust.
Starting in Memphis, his vision would become a reality in a big way.
Holiday Inn is the first hotel brand to franchise
Pioneering a new business concept, franchising was adopted as a strategy to expand the Holiday Inn® brand. And it worked, with worldwide growth just around the corner.
InterContinental - home to the world famous
Grace Kelly meets Prince Rainier III of Monaco in the foyer of the InterContinental® Carlton Cannes, during the Cannes Film Festival. The couple would soon marry and the hotel names a suite after her.
Holiday Inn – the world's largest hotel brand
The now famous brand becomes the first hotel company to reach 300,000 rooms.
As the sixties swing, Bass booms
At this time
The swinging sixties. An era defined by a counterculture revolution of social norms that swept away the calm and predictable feel of the late 1950s. As traditional taboos relaxed, the demand for greater individual freedoms increased. As worldwide GDP grew, driven by the proliferation of new domestic technology and expanding middle classes, prosperity boomed.
Bass acquires pubs owner Mitchells & Butlers
The first of many acquisitions for Bass during the 1960s of well-known regional pub and brewing companies across the UK.
InterContinental and Martin Luther King
Sat in his suite at InterContinental® The Willard Hotel, Martin Luther King puts the finishing touches to his now famous ‘I have a dream’ speech on the night before the pivotal Washington civil rights rally.
Holiday Inn launches Holidex, the world’s first computerised hotel reservation system
Kemmons Wilson’s pioneering spirit continues as Holiday Inn launches Holidex®, the world’s first electronic reservation system. Booking a room would never be the same again.
Bass merges with Charrington United Breweries
Bass becomes one of the largest brewers and pub owners in the UK.
From Memphis to Kyoto, Holiday Inn goes global
At this time
The 1970s was defined as a "pivot of change". Economic upheavals and recession end the postwar economic boom and modern computing is born, with the world's first microprocessor and email. Social progressive values such as increasing political awareness and the economic liberty of women grew, and technology was brought to life through microwave ovens, VCRs, and cell phones.
With its eye-catching roadside sign - a familiar sight on US highways and its most successful form of advertising, Holiday Inn edges towards worldwide domination, opening a new hotel every three days.
Holiday Inn connects the industry and transforms the way we book
Holidex becomes the first hotel reservation system to link directly with airline and travel agents systems - bringing together the full power of the travel industry.
Boutique is born
At this time
The decade saw tremendous population growth worldwide, increasingly sophisticated technology and growing individual empowerment. The Internet took shape as Tim Berners Lee formalised the concept of the World Wide Web, video games became a major industry, and the boom box and Walkman had a profound impact on youth culture.
Boutique is born with Kimpton Hotels & Restaurants
Decades before Kimpton joins forces with IHG, Bill Kimpton founds a different kind of hotel experience. Inspired by his European travels and a desire for a more bespoke stay, his idea was simple – a stay that was more beautiful, liveable and stylish. The idea caught on.
Holiday Inn gives business travellers Crowne Plaza
The first Crowne Plaza® in Rockville, Maryland, brought a new style of service and facilities for guests travelling on business.
Industry's first loyalty programme arrives
Priority Club Rewards, the industry’s first loyalty programme, is launched by Holiday Inn, rewarding guests every time they stay.
Holiday Inn is China’s first international hotel brand
The Holiday Inn® Lido opens in Beijing, bringing international branded hotels to Greater China for the first time.
Bass makes its move into the hotel industry
The acquisition of Holiday Inn International (excluding North America) represented the first significant step by Bass to gain a foothold in the hospitality industry.
Bass cranks up its focus on hotels
New British legislation limits the number of tied pubs major brewers can own, heralding a new direction for Bass as it reduces its pub estate and increases investment in hotels.
Holiday Inn Express arrives as Bass chooses hotels
At this time
Prosperity reigned, with steady economic growth for much of the decade characterised by the rise of multiculturalism and alternative media. Movements such as grunge, rave and hip hop spread around the world, influenced by Generation X, Generation Y and the Millennials. Youth culture embraced environmentalism and entrepreneurship with increased individuality. By now, Internet access was available in more than 50% of some Western countries, its use revolutionising travel services and transforming tourism and hospitality into big business.
Bass takes full control of Holiday Inn; Holiday Inn Express joins the party
Bass buys the remaining North American part of the Holiday Inn business and, owning the world-famous brand entirely, sets its sights on expansion.
Its first move is to launch Holiday Inn Express® , aimed at smart travellers with a new service style.
Bass expands in hospitality with new pubs and restaurants
Reflecting a fast-growing appetite for casual dining, Bass buys the Harvester and Browns restaurant chains, and opens its first O'Neill's and All Bar One pubs.
Candlewood Suites, the home from home hotel, arrives
Years before it becomes part of the IHG family, Jack DeBoer founds the extended stay concept with the launch of his Candlewood Suites® brand, introducing free guest laundry and a 24hr locker for the first time.
An online revolution
Holiday Inn takes the world’s first hotel booking over the internet.
Bass sells its leased pubs and smaller businesses
Bass renews its focus on hotels and pubs after the British Government blocks its attempt to acquire half of the Carlsberg-Tetley brewing business.
The business splits into separate brewing and retailing divisions, and sells off its leased pubs and other businesses, including Gala bingo and Coral bookmakers.
Bass launches Staybridge Suites
Bass launches Staybridge Suites® by Holiday Inn across North America, looking after travellers spending long periods away from home.
At the same time, Bass sells its North American midscale hotel buildings but retains control of their branding through innovative franchise agreements.
Bass adds InterContinental to its growing hotel portfolio
Bass buys the InterContinental Hotels & Resorts brand, and takes Juan Trippe’s vision worldwide.
Bass says goodbye to beer, IHG is born
At this time
The new millennium was met with confidence and optimism around the world, and marked by a new focus. Following long term growth, energy resources started diminishing and global warming properly hits the world agenda. The Internet became a mainstay, driving faster communications through mobile phones, e-mail and social networking sites. The decade ends with a crisis in housing credit in the US, which sparks a major global financial recession.
Bass swaps beer for hotels
Bass acquires Southern Pacific Hotels Corporation in Australia and US-based hotel management company, Bristol Hotels & Resorts Inc.
Meanwhile Bass’s brewing operations, and the name Bass, are bought by Interbrew (now AB InBev). The deal re-shaped the UK’s brewing industry and paved the way for the conglomerate to refocus its sights on hotels and global hospitality.
Bass gets a new name: Six Continents plc
Emphasising the company’s global spread, the name was chosen after more than 10,000 staff submitted suggestions, and was already in use as the name of Bass's Inter-Continental hotels loyalty scheme.
Six Continents sells almost 1,000 pubs and buys the European Posthouse chain of hotels
Most of the Posthouse chain of hotels are converted into Holiday Inn branded properties, massively boosting the brand’s reach.
IHG is born
Six Continents plc splits into two, creating a separate hotels and soft drinks company named InterContinental Hotels Group plc (IHG), and a retail business called Mitchells & Butlers plc. The split completes in April 2003 and IHG becomes a standalone company.
IHG acquires Candlewood Suites
Complementing its Staybridge Suites extended stay brand, the addition of Candlewood Suites gives IHG a big presence in the US.
IHG launches boutique brand Hotel Indigo
The first of many Hotel Indigo® properties designed to reflect their surroundings so that no two are ever alike, IHG’s Hotel Indigo brand starts life in the eclectic arts and entertainment district of Midtown Atlanta, US.
IHG becomes a dedicated hospitality business
IHG sells its holding in Britvic plc, the soft drinks business, and focuses on its leadership in worldwide hospitality.
IHG Academy launches, building skills in True Hospitality
A pioneering collaboration between hotels, schools and communities across the globe begins, helping local people develop hospitality skills. Initially launched in China, IHG Academies are now all over the world, helping thousands.
New brands. New fans. IHG defines True Hospitality
At this time
The 2010s began amidst a global financial crisis, and the decade is characterised by economic and political upheaval. China replaced the US as the world's largest trading nation, and politics increasingly polarises as governments grapple with a far wider range of social, economic and environmental issues. In the home, the baby boomers generation approached retirement, increasing the ageing population, and rapidly developing technology changes how we all work and live.
IHG is the first to offer a booking app across all platforms
Connecting guests with hotels all over the world, wherever they are.
IHG Shelter in a Storm programme launches
Equipping hotels to respond quickly and effectively in times of disaster, IHG Shelter in a Storm provides vital assistance and shelter to employees and communities.
IHG launches EVEN Hotels brand
Launched in the US, EVEN® Hotels is built on growing demand for a hotel brand that helps wellness-minded travellers maintain their balance on the road.
Priority Club Rewards, now the industry’s largest and oldest loyalty programme, is relaunched as IHG® Rewards Club. Bigger and better, it includes free internet access across all hotels globally – an industry first.
IHG Foundation launches to make the world a more hospitable place
IHG creates the IHG® Foundation, an independent charity incorporating IHG Shelter in a Storm. The IHG Foundation increases its agenda to include local community investment and environmental sustainability.
IHG extends mainstream leadership with launch of avid hotels
Redefining every day travel for millions of Americans, avid™ hotels introduces a fresh, new high-quality midscale hotel brand to IHG’s portfolio.
Roll out starts of next generation guest booking system – IHG Concerto
50 years on from introducing Holidex, IHG begins roll-out of its cloud-based hotel platform, IHG Concerto™, which includes its next generation Guest Reservation System. A game-changer for the industry.
Combining the informality and charm of an individual hotel, with the quality and reassurance of a global and trusted brand, IHG strengthens its offer in the fast-growing upscale segment with the launch of voco™ hotels.