IHG research centre

We work with respected partners to generate insights and conversations in areas that matter to us and our industry. To make sure we're leading the crowd, not following it.

IHG Trends Report series

Five editions of IHG's Trends Report explore what it takes for brands to build trust and loyalty with consumers in a disruptive, modern world.

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The Future of Chinese travel

Chinese travellers are changing the landscape of international travel. Here's our unique perspective on what it means for our industry.

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