Our strategy

We are focused on unlocking ways to execute our established and successful strategy at a faster pace, and accelerate growth. Our Strategic Model sets out our approach and is central to our commitment to delivering long-term high-quality, sustainable growth in cash flows and profits.

Through our Strategic Model, we focus on value-creation by building preferred brands, delivering a superior owner proposition, leveraging scale and generating revenue through the lowest-cost, direct channels.  We concentrate on a targeted portfolio that, together with disciplined execution of our strategy and a commitment to doing business responsibly, will drive superior shareholder returns.

In an increasingly competitive environment, IHG is well placed to accelerate the growth of our core business, as well as maximise returns on new initiatives such as the addition of new brands to our portfolio. 

Winning Model diagram

Value creation: delivering industry-leading medium term net rooms growth


IHG Winning Pie Chart
  1. Build & leverage scale
  2. Strengthen loyalty programme
  3. Enhance revenue delivery
  4. Evolve owner proposition
  5. Optimise our preferred portfolio of brands for owners & guests

Targeted portfolio

  • Attractive markets
  • Highest opportunity segments
  • Managed & franchised model

Disciplined execution

  • New organisational design will redeploy resources to leverage scale and accelerate growth
  • Initiatives funded by company-wide efficiency programme
  • Capital discipline & balance sheet philosophy remain unchanged

Whilst doing business responsibly

Measuring our success

We measure our performance with a set of carefully selected key performance indicators (KPIs), which monitor our success in achieving our strategy and delivering high-quality growth.

View our KPIs PDF 6.01Mb

How we drive demand


Nearly 6,000 hotels and 886,000 guest rooms in more than 100 countries

Brand portfolio

We have 16 brands serving different guest needs all around the world

IHG ® Rewards

One of the world's largest hotel loyalty programmes


Mobile friendly branded websites, offering over 100 brand/language combinations

Food and beverage

15% of total gross revenue in 2020 is non-rooms revenue, with 13% coming from food and beverage

85% rooms revenue delivery*

Commitment to clean

Redefining cleanliness using science-led protocols and service measures through IHG Way of Clean

Reservation system

9 global call centres around the world, covering 13 languages

Revenue Management

World class systems

Sales force

Global Sales force of nearly 21,000

System Fund

Annual fund to maintain marketing and systems that generate demand for our hotels

*Definition: This figure relates to rooms revenue delivered to hotels through bookings made directly with IHG, bookings by IHG Rewards members made directly with hotels, and bookings made via Online Travel Agencies and the Global Distribution System.