We are focused on unlocking ways to execute our established and successful strategy at a faster pace, and accelerate
growth. Our Strategic Model sets out our approach and is central to our commitment to delivering long-term high-quality,
sustainable growth in cash flows and profits.
Through our Strategic Model, we focus on value-creation by building preferred brands, delivering a superior owner proposition,
leveraging scale and generating revenue through the lowest-cost, direct channels.
We concentrate on a targeted portfolio that, together with disciplined execution of our strategy and a commitment to
doing business responsibly, will drive superior shareholder returns.
In an increasingly competitive environment, IHG is well placed to accelerate the growth of our core business, as well
as maximise returns on new initiatives such as the addition of new brands to our portfolio.
Value creation: delivering industry-leading medium term net rooms growth
- Build & leverage scale
- Strengthen loyalty programme
- Enhance revenue delivery
- Evolve owner proposition
- Optimise our preferred portfolio of brands for owners & guests
- Attractive markets
- Highest opportunity segments
- Managed & franchised model
- New organisational design will redeploy resources to leverage scale and accelerate growth
- Initiatives funded by company-wide efficiency programme
- Capital discipline & balance sheet philosophy remain unchanged
Whilst doing business responsibly
Measuring our success
We measure our performance with a set of carefully selected key performance indicators (KPIs), which monitor our success
in achieving our strategy and delivering high-quality growth.
View our KPIs
How we drive demand
Nearly 6,000 hotels and 886,000 guest rooms in more than 100 countries
We have 16 brands serving different guest needs all around the world
One of the world's largest hotel loyalty programmes
Mobile friendly branded websites, offering over 100 brand/language combinations
Food and beverage
15% of total gross revenue in 2020 is non-rooms revenue, with 13% coming from food and beverage
85% rooms revenue delivery*
Commitment to clean
Redefining cleanliness using science-led protocols and service measures through IHG Way of Clean
9 global call centres around the world, covering 13 languages
World class systems
Global Sales force of nearly 21,000
Annual fund to maintain marketing and systems that generate demand for our hotels
*Definition: This figure relates to rooms revenue delivered to hotels through bookings made directly with IHG, bookings by IHG Rewards members made directly with hotels, and bookings made via Online Travel Agencies and the Global Distribution System.