Driving future growth
Our strategy is to use our scale and expertise to create the exceptional guest experiences and owner returns needed to grow our brands in the industry’s most valuable markets and segments. Delivered through a culture that retains and attracts the best people and embraces opportunities to positively impact the world around us.
To drive future growth, we invest in our enterprise including our masterbrand, our leading loyalty programme, IHG One Rewards, and a powerful suite of technology products. Through our Journey to Tomorrow plan, we ensure we meet our growing responsibility to care for and invest in our people, and to make a positive difference to our communities and planet.
Our purpose and ambition
Our purpose of True Hospitality for Good is at the heart of our brands and culture. We have simplified our ambition to focus on driving growth by being the hotel company of choice for guests and owners.
How we make it happen
Our strategic priorities and the behaviours that drive them have been designed to put our brands at the heart of our business, and our owners and guests at the heart of our thinking.
Over the long term, with disciplined execution, our strategy drives the growth of our brands in high-value markets. It creates value for all our stakeholders and delivers sustained growth in cash flows and profits, which can be reinvested in our business and returned to shareholders.
Our strategy pillars
Relentless focus on Growth
Brands guests and owners love
Leading commercial engine
CARE FOR OUR PEOPLE, COMMUNITIES AND PLANET
Measuring our success
We measure our performance with a set of carefully selected key performance indicators (KPIs), which monitor our success in achieving our strategy and long-term success.
How we drive demand
