05 February 2008

Priority Club® Rewards Battles Heavy Wallets

So Many Loyalty Programs, So Many Loyalty Numbers...But Now Just One Loyalty Card

ATLANTA (Feb. 5, 2008) - If the average U.S. household belongs to no less than 12 loyalty programs,* then it's no surprise that the explosion of these programs in the marketplace would be followed by the explosion of wallets too small to carry all the cards. Recognizing that rewards cards are weighing down wallets across America, Priority Club® Rewards is introducing the first consolidated membership card by a hotel loyalty program. Platinum and Gold Elite members of Priority Club Rewards can toss their multiple membership cards from frequent flyer programs, car rental companies - even competing hotel loyalty programs - and store all of these numbers on one customized Priority Club Rewards card.

Secure and hassle-free, Elite members simply log-on to their Priority Club Rewards account, select the Customize Member Card option and enter up to 10 member IDs into the online form. The cards - serving as an at-a-glance travel resource and a relief to overstuffed wallets everywhere - arrive within two to four weeks by first-class mail.

Priority Club Rewards is recognized for offering the fastest way to Elite status, and members benefit from flexible features such as no points expiration, no blackout dates on reward nights, and more redemption options than any other hotel loyalty program, including more than 500,000 lodging establishments worldwide - even IHG's rivals' - through the industry-leading Any Hotel, Anywhere reward. 

To enroll in Priority Club Rewards, visit www.priorityclub.com, call 888-211-9874, or register at the front desk of any IHG branded property, including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels and Resorts or Holiday Inn Express  properties and IHG's extended-stay brands, Staybridge Suites and Candlewood Suites. 

*According to COLLOQUY research.

Contact:           

Judith Wint, Weber Shandwick, 212.445.8122, [email protected]                                                                     

Stephen Boggs, IHG, 770.604.5793, [email protected]

Notes to Editors:

InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is one of the world’s largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,800 hotels and more than 571,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world’s largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.

The company pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG’s global corporate responsibility focus.

IHG offers information and online reservations for all its hotel brands at http://www.ihg.com/ and information for the Priority Club Rewards programme at http://www.priorityclub.com/.

For the latest news from IHG, visit our online Press Office at www.ihg.com/media

Ends