25 September 2009
Holiday Inn scoops Best Mid-Market Hotel Brand in Asia Pacific and the World award for nine years running
Hong Kong, 25 September 2009 - Holiday Inn® Hotels & Resorts has been voted the Best Mid-Market Hotel Brand in the World and the Best Mid-Market Hotel Brand in Asia Pacific for the ninth consecutive year. The votes were cast by frequent business travellers who participated in the 2009 Business Traveller Asia Pacific Readers' Poll, which was carried out by marketing research company Synovate.
The same poll sees InterContinental® Hotels & Resorts voted as the Best Business Hotel Brand in Europe.
"We are delighted that our brands have such resonance with discerning frequent travellers. We are particularly excited that Holiday Inn has once again taken home the Best Mid-Market Brand award. The votes by customers provide a strong indication that our guests continue to appreciate the warm, real service that we provide in our hotels. We are also confident that our customers' affinity with the Holiday Inn brand promise will increase further, as we implement the changes we have been introducing with the Holiday Inn relaunch. We deliver what customers tell us they value and this will help Holiday Inn keep its leadership position," said Edwin Yap Hawson, Vice President, Brand Delivery for IHG Asia Pacific.
To date, 1,200 Holiday Inn and Holiday Inn Express hotels worldwide have been officially relaunched. IHG has more than 3,300 existing Holiday Inn and Holiday Inn Express hotels, with an additional 1,000 in the pipeline. All these hotels will be aligned with the updated brands standards following the relaunch.
The unprecedented $1-billion relaunch puts in place new standards that were developed based on IHG's extensive consumer research and gives the world's most recognised brand enhanced quality and consistency in areas that matter most to guests, along with a more contemporary look.
InterContinental Hotels & Resorts is IHG's luxury brand that connects well-travelled guests with what is special about the destination, offering local insights and facilitating authentic and enriching experiences. InterContinental Hotels & Resorts is the first premium hotel brand in the world to provide destination-specific concierge websites and videos and it is also the world's first truly international brand.
There are currently 158 InterContinental Hotels & Resorts hotels in the world and there are 67 more in the pipeline.
Contact:
Jean Tan
IHG Asia Pacific
+65 6395 6109
[email protected]
Notes to Editors:
About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world’s largest hotel loyalty programme, Priority Club® Rewards with 44 million members worldwide.
IHG has nearly 1,600 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media
About Holiday Inn relaunch
Holiday Inn is in the midst of the biggest relaunch in hospitality history creating a more contemporary brand image including a new logo, and driving consistency in all 3,296 Holiday Inn brand family hotels around the world. With over 1,000 hotels already relaunched worldwide, the completion of the relaunch of the global estate is expected to be completed in 2010.