28 September 2010
InterContinental first hotel brand to host world's largest twitter travel chat
InterContinental Hotels & Resorts, the hotel brand that first equipped concierge teams with the Apple iPad, is proud to announce another first. We will be sponsoring the next Travelers' Night In (#TNI), a guided spirited travel exchange on twitter, believed to be the largest organised travel chat of its kind in the world.
#TNI is a weekly twitter event which takes place every Thursday from 3:30pm - 5:00pm EST. A different travel theme is explored each week, providing a fun platform for travel lovers to share honest and straightforward thoughts, opinions, experiences, suggestions, photos, videos and links on twitter. Past #TNI events have averaged 5,000+ tweets, reaching 600,000+ followers, making 12 million+ impressions. #TNI was recently a top 10 twitter trending topic in the US.
The next #TNI by InterContinental will explore the subject of trip planning, and is scheduled for Thursday, 30 September 2010, 3:30pm - 5:00pm EST. We'd like to learn more about how travellers' trip planning habits and preferences have changed. We'll also be discussing the role of the hotel concierge, and how this time-honoured profession is embracing technology and digital engagement to provide much better service.
Charles Yap, Director of Global Brand Communications, InterContinental Hotels & Resorts, said: "Twitter is changing the way we interact with travellers, who love InterContinental and appreciate the local knowledge and international insight that our hotels celebrate and share, with guests whom we welcome daily, and via twitter @WorldConcierge. #TNI is a fun and enriching way for us to expand our social media interaction. We're looking forward to partnering with ZipSetGo.com, founders of #TNI, on 90 minutes of travel conversations and ideas exchange."
Rachel Wolery of ZipSetGo.com said: "Each week our #TNI global audience continues to grow and become more engaged in the travel conversation. It is always a learning experience for all who participate. As our first hotel brand sponsor, ZipSetGo.com is excited to partner with InterContinental Hotels & Resorts for the upcoming Trip Planning #TNI and we are looking forward to this lively, and always amusing, twitter discussion."
To celebrate this partnership, InterContinental will be offering a special prize giveaway to one lucky participant, courtesy of InterContinental Montelucia Resort & Spa (pictured) in Scottsdale, Arizona. For details, visit the official #TNI site at http://www.zipsetgo.com/travelers-night
How does #TNI work?
To participate or to 'listen in', simply load your twitter page (or twitter app) and search for #TNI. Hosts will pose one different question every 10 minutes, and participants can immediately respond with answers, questions, tips, links, etc. Each tweet should include #TNI so it's easy for followers to track.
Having a night out? Missed #TNI?
Don't worry, you can follow highlights via 'the morning after' recaps, filed by various travel bloggers. Visit @WorldConcierge and @ZipSetGo for details and links.
For further press information please contact:
InterContinental Hotels & Resorts
Charles Yap
[email protected]
+44 (0) 7808 098 698
About InterContinental Hotels & Resorts
InterContinental Hotels & Resorts has 168 hotels, located in more than 60 countries with local insight that comes from over 60 years of experience. At InterContinental we believe that superior, understated service and outstanding facilities are important, but what makes us truly different, is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what's special about a destination, by sharing our knowledge so they enjoy authentic experiences that will enrich their lives and broaden their outlook. For more information, visit www.intercontinental.com.
About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,500 hotels and more than 650,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world’s largest hotel loyalty programme, Priority Club® Rewards with 52 million members worldwide.
IHG has over 1,300 hotels in its development pipeline, which will create 160,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media