16 September 2010
Priority Club Rewards Launches the "Anywhere Challenge"
Priority Club Rewards Launches the "Anywhere Challenge"
WHAT: IHG, (InterContinental Hotels Group) the world's largest hotel group, with brands including: InterContinental®, Crowne Plaza®, Hotel Indigo®, Holiday Inn®, Holiday Inn® Club Vacations, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, invites Priority Club® Rewards members to play a fun, online travel game called The Anywhere Challenge.
HOW: Each week, Priority Club® members have a chance to win Priority Club points by guessing a mystery destination at www.ihg.com/challenge. We'll reveal a picture of the destination and written "clues" throughout the week. The sooner you guess correctly, the more points you'll win! Additionally, participants who guess correctly will be entered into a drawing to win a weekly grand prize such as 60,000 Priority Club points, a 16GB Apple® iPadTM, or Kodak Zi8 Digital Video Camera!
WHY: "Hotels Anywhere," which launched just a few months ago, is the first and only hotel industry redemption option that allows members to redeem loyalty points for more than 73,000 hotels all over the world, even our direct competitors. Play The Anywhere Challenge to guess some of the places you can go with "Hotels Anywhere" and earn Priority Club points while you play!
WHEN: Sept. 9 - Oct. 29, 2010
WHO: The Anywhere Challenge is open to all existing and new Priority Club members who are residents of the 50 United States, the District of Columbia, Canada (excluding Quebec) and the United Kingdom.
About Priority Club Rewards
With 52 million members globally, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World five years running by Global Traveler magazine and Best Hotel Loyalty Program for three consecutive years by Business Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration, No Blackout Dates, Points & Cash and Flights AnywhereTM, Priority Club Rewards members have more options for point redemption than any other hotel loyalty program. Members can redeem points not only for hotel nights, but also for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog. And Priority Club Rewards is the only hotel loyalty program to offer members a Personal Shopper program that allows members to exchange points for items not found in the Rewards Catalog.
Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,500 hotels worldwide.
Media Contacts:
Monica Smith, IHG, [email protected], +1(770) 604-5562
Suzette Meade, Weber Shandwick, [email protected], +1(212) 445-8483
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,500 hotels and more than 650,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world’s largest hotel loyalty program, Priority Club® Rewards with 52 million members worldwide.
IHG has over 1,300 hotels in its development pipeline, which will create 160,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media