13 July 2013
IHG® Rewards Club Launches "Discover IHG" Social Media Campaign Awarding Almost Two Million Hotel Reward Points
Show what you love about your IHG hotel experience on Instagram for a chance to win
ATLANTA – InterContinental Hotels Group (IHG) is celebrating the introduction of IHG® Rewards Club by launching its “Discover IHG” sweepstakes on social media tool Instagram[1], a mobile app for sharing photos and video. Through the campaign, consumers will have a chance to win hotel rewards from IHG when they upload a picture on Instagram with #discoverIHG during their stay at any one of the 4,600 IHG hotels worldwide. Almost two million IHG® Rewards Club points are up for grabs beginning July 15th through Aug. 31, 2013.
Each week, one winner will be randomly selected to win 100,000 IHG® Rewards Club points over seven weeks and the grand prize winner will win one million points. Winners can select from a variety of prizes by redeeming their points using the Rewards Catalog including: brand merchandise, retail gift cards and Reward Nights; and they can be used at any time since IHG Rewards Club points never expire.
[1] Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. Source: http://instagram.com/about/faq/
To enter the social media sweepstakes:
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Visit any one of IHG’s hotel brands including: InterContinental® Hotels & Resorts,
Crowne Plaza® Hotels & Resorts, Hotel Indigo® Hotels, Holiday Inn® Hotels,
Holiday Inn Resort® Hotels, Holiday Inn® Club Vacations, Holiday Inn® Express Hotels,
Staybridge Suites® Hotels and Candlewood Suites® Hotels - Register at www.discover.ihg.com
- Take a photo at any IHG®-branded hotel – a tray of cinnamon rolls at a Holiday Inn Express Hotel or the swimming pool at a Holiday Inn Resort Hotel, for example.
- Upload the image on Instagram with hashtag #discoverIHG
The sweepstakes is open to residents in eight countries including: Canada, Germany, India, Indonesia, Malaysia, Mexico, U.K. and U.S. For more information or to enter the “Discover IHG” sweepstakes, go to: discover.ihg.com
About IHG Rewards Club
With more than 73 million members globally, IHG® Rewards Club, formerly Priority Club® Rewards, is the first, largest and fastest-growing guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World seven years running by Global Traveler magazine, IHG Rewards Club offers sought-after benefits and is easy to use. In addition to flexible features like No Points Expiration, No Blackout Dates, Points & Cash, Flights AnywhereTM and Hotels AnywhereTM, IHG Rewards Club members have hundreds of options for point redemption including: Reward Nights, music downloads, brand merchandise and retail gift cards. Enrollment in IHG Rewards Club is free. Guests can sign up by logging onto ihgrewardsclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's 4,600+ hotels worldwide.
Media Contacts:
Monica Smith, IHG, [email protected], +1(770) 604-5562
Farah Kurji, H&K Strategies, [email protected], +1(212) 885-0461
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty program with over 73 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,600 hotels and more than 674,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.