Upscale Boutique Brand Hotel Indigo Celebrates 3 Year Anniversary in Greater China with 10 Projects

The most popular branded boutique hotel brand to meet the needs of discerning travellers

Shanghai – InterContinental Hotels Group (IHG), one of the world’s leading international hotel companies, today announces that its Hotel Indigo brand is celebrating its third anniversary in Greater China by reaching a milestone in the market, with five hotels open and another five in the development pipeline. Since the launch of the brand in Asia Pacific in 2010, Hotel Indigo has experienced successful and rapid growth throughout the region.

Kenneth Macpherson, Chief Executive Officer, IHG Greater China commented: “The Hotel Indigo brand has achieved resounding success and received multiple awards for its outstanding design and service. With five hotels open and another five in the development pipeline in Greater China, Hotel Indigo’s growth as a branded boutique hotel has been remarkable. The unique brand positioning has been well received by our owners, and the distinct experience Hotel Indigo offers is welcomed by savvy trendy Chinese and international travellers who appreciate design and intimate service, whether they’re traveling for business or leisure.”

Lord Livingston, Trade and Investment Minister Designate said: “Hotel Indigo is a unique and highly innovative brand which is going from strength to strength both within the Greater China region and internationally. Today’s announcement marks yet another milestone for the brand and is a great testament to IHG, a great British company.”

In 2010, the Hotel Indigo Shanghai On the Bund, the first Hotel Indigo in Asia Pacific, was opened in Shanghai. The riverside property, with a view of the famous Pudong and historic Bund skyline, is acclaimed for its intimate service and unique, eclectic design combining historic Shanghai artefacts with contemporary Chinese components. Built on the success of this flagship property, in the last 3 years Hotel Indigo has added 4 hotels under the brand in Hong Kong, Tianjin, Xiamen and Lijiang, all with their own neighbourhood story to tell.

Each distinctive Hotel Indigo currently open across Greater China allows guests to enjoy a privileged up-close perspective of the character, culture and splendor of China’s most spellbinding as well as emerging destinations. The most recently opened, the Hotel Indigo Lijiang Ancient Town, is the first upscale boutique hotel in Lijiang, a UNESCO World Heritage Site in China’s south-western Yunnan province. The hotel takes inspiration from the tea-house trail linking Yunnan and Tibet, providing guests a truly exceptional experience, while also representing the brand’s entrance into China’s exotic, untapped markets.

Hotel Indigo also boasts another 5 hotels in the development pipeline, which will add a total of 721 rooms into the IHG system in Greater China:

• Hotel Indigo Kaohsiung Central Park, 150 rooms, to open in Q1 2015
• Hotel Indigo Nantong, 125 rooms, to open in Q1 2015
• Hotel Indigo Zhengzhou CBD, 136 rooms, to open in Q1 2016
• Hotel Indigo Chongqing Guanyinqiao, 130 rooms, to open in Q3 2016
• Hotel Indigo Tianjin Riverside, 180 rooms, to open in Q4 2017 

The Hotel Indigo brand has already achieved great success and rapid growth worldwide, with 52 open hotels and 47 in the pipeline around the world. The openings and signings of Hotel Indigo in the Greater China market are a testament to the strength of IHG’s brands and reflect the company’s successful growth strategy in the region. 

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Media contacts:
Sharona Tao
IHG
Tel: +86 21 2893 3309
Fax: +86 21 2893 3399
[email protected] 

 

Notes to Editors:

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with over 76 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet for Elites across all hotels, globally.

IHG franchises, leases, manages or owns over 4,600 hotels and 679,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.