14 October 2015
IHG® Rewards Club Is Back On The Formula E Race Grid
The world’s biggest hotel loyalty programme extends Mahindra Racing Partnership and Bolsters VIP Member’s Benefits
Following the great success of Formula E’s inaugural year, IHG® Rewards Club announces that it is to continue its partnership with the Mahindra Racing Formula E Team.
Formula E is the world’s first all-electric powered motor racing Championship representing cutting-edge engineering and progressive design. Through the sponsorship of the Mahindra Formula E racing team, IHG Rewards Club members will be able get close to the action and be in touching distance of the drivers, cars and racing.
The IHG Rewards Club partnership was officially launched at the first Miami Formula ePrix in April 2015. Since then, some of our most loyal IHG Rewards Club members have experienced the electrifying environment of Formula E first-hand, and enjoyed exclusive access at city tracks, barely raced at before.
Season Two of the Formula E Championship begins in Beijing on 24th October 2015 and runs through to the season final in London on 2nd/3rd July 2016. The championship will again take the IHG Rewards Club brand and Mahindra Formula E team into the world’s major capital cities, including Beijing, Berlin, Buenos Aires, London and Moscow. This season also sees the Formula E Championship travel to Paris, which will give IHG Rewards Club members yet another top destination to experience.
Susanna Freer Epstein, SVP Customer Loyalty Marketing, IHG, said:
“Being able to offer unique, rewarding experiences that our members can share with their family and friends is just one way in which we build lasting relationships with them. We are really looking forward to another successful season in our partnership with Mahindra Racing, that helps makes this all possible.”
Ahead of the upcoming season, a new and exciting technical license has been given to the all of the racing teams. The second generation Mahindra Racing car, the M2Electro, has also evolved to focus more on increased performance and energy efficiency. In addition, Bruno Senna, nephew of the Formula 1 legend Ayrton Senna will this year be joined by Formula 1 driver Nick Heidfield, in the Mahindra Racing team.
Dilbagh Gill, Team Principal of Mahindra Racing Formula E team said:
“The partnership with Mahindra and IHG Rewards Club is working extremely well due to our shared values and commitment to innovation. We’re looking forward to seeing the new M2Electro on the track very soon. We’re confident that we have a faster, more efficient car to bring to the race, and with the expertise of Bruno Senna and Nick Heidfeld at the wheel we expect to put Mahindra on the podium!”
Formula E is progressive and environmentally ambitious, which makes it a fantastic partner for IHG with its own strong track record of innovation and commitment to achieving sustainability, through its award-winning environmental management tool, the IHG Green Engage™ system.
To find out more about the IHG Rewards Club sponsorship of the Mahindra Formula E racing team and how you can go on personalised member experiences.
Ends
For further information please contact:
Jovana Lakcevic
[email protected]
+44 (0) 1895 512 864
About IHG®
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE™ Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 4,900 hotels and 727,000 guest rooms in nearly 100 countries, with more than 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 90 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
About IHG
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 4,900 hotels and 724,000 guest rooms in nearly 100 countries, with almost 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 88 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
About Mahindra Racing
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
Visit us at www.mahindra.com
About Formula E
Formula E is the world’s first all-electric powered motor racing Championship consisting of a series of races known as ‘ePrix’ all held on city-centre street circuits. Formula E represents cutting-edge engineering and progressive design. It promotes clean energy and sustainability, which makes it a great partner for IHG with its own strong track record of innovation and commitment to achieving sustainability, through its award-winning environmental management tool, the IHG Green Engage™ system.