Adelaide welcomes simple, smart travel with launch of first Holiday Inn Express

IHG’s fastest growing hotel brand has debuted in South Australia following the opening of its newest hotel, Holiday Inn Express Adelaide City Centre.

The nine-level, 245 room hotel located at the intersection of Hindley Street and Blyth Street laneway in Adelaide’s CBD capitalises on Adelaide’s renewed focus on the city’s north-west quarter.

It is the third Holiday Inn Express to be opened in Australia by Pro-invest Group following the launch of their Sydney and Brisbane properties.

Pro-invest Group Chief Executive Ronald Barrott says the company is pleased to add to the vibrancy that continues to emerge in Adelaide: “Our hotel offering is ideal for those business or leisure travellers looking for smart hotel solutions in the heart of the CBD. It’s also well timed, with the opening of the new Royal Adelaide Hospital and the Adelaide Convention Centre’s East Building, in addition to the pending Riverbank development, Adelaide Casino expansion and the current laneways project”

“There is so much to look forward to in Adelaide and we’re proud to be a part of it, investing in what is already a relatively strong tourism industry.”

Officially launched at a VIP event on September 28, the hotel with its striking interior design by renowned architect Joseph Pang, features well-appointed rooms in addition to shared spaces such as The Great Room, a gym and a meeting room.

A striking feature of the new hotel is an impressive mural spanning two levels by local street artist Azzurro, which is connected by a grand timber and steel staircase leading to The Great Room, featuring a contemporary, urban-style fit out with timber, pops of colour and quality furnishings.

Hotel Manager Kirra Stott says Holiday Inn Express Adelaide City Centre offers guests more where it matters most from a convenient location in the heart of the city and exceptional facilities: “This includes comfy beds and choice of pillow, free uncapped Wi-Fi and our ever-popular free Express Start Buffet Breakfast or Grab and Go option to help people get their day started right. So we stay true to our STAY SMART philosophy as we offer our guests everything they need and more where it matters most.”

The hotel was officially opened with a ceremonial ribbon cutting by Pro-invest Group Chief Executive Ronald Barrott. Also attending the launch event was Tourism Minister Leon Bignell.

There are currently 2,542 Holiday Inn Express hotels (more than 253,000 rooms) open across the globe. Holiday Inn Express Adelaide is part of a nationwide hotel roll out program by IHG and investment firm Pro-invest Group, which has already committed a dozen hotel projects so far.

Given the performance of its three existing hotels, Pro-invest s planning to add another dozen hotel projects over the next 5 years, meeting the growing demand for the quality select service segment.