08 June 2017

'Floral vandals' take to the streets of Amsterdam

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Botanical celebration marks the opening of Kimpton® De Witt Hotel.

To mark the arrival of Kimpton® De Witt in Amsterdam – Kimpton’s first hotel in Europe and outside the Americas - hotel team members, together with the in-hotel florist, have taken to the streets to ‘vandalise’ bikes with beautiful flower arrangements.  


Within hours, hundreds of bikes across Dam Square, Centraal Station and Museumplein, to name a few areas, will be carefully decorated with striking floral designs, bringing a touch of Kimpton’s fun and playful personality to the streets of Amsterdam. Nature and botanicals are key themes for Kimpton De Witt, from the living wall at the entrance and local Dutch florist ‘Frank’ on site, to the indoor courtyard, bird-shaped bedside lights and Pols Potten porcelain gold-dipped parrot statues. 

Along with flowers, the Kimpton De Witt team will place printed notes by Amsterdam-based illustrator Hyshil Sander on each bicycle that encourage people to post a picture to Instagram along with #dewittamsterdam. Anyone who posts with the hashtag has a chance to receive a personalised gift. As Kimpton is committed to delivering ridiculously personalised experiences, the team will match gifts according to personal preferences. Special treats include an invite to pop in for a free coffee and order of sugar-dusted beignets at Miss Louisa Coffee & Beignets, a cocktail on the house at House Bar or even a free night’s stay.

Mike Robinson, General Manager, said: “We want to surprise our local Amsterdam community with an unexpected ‘Kimpton moment’ that puts a smile on their faces and encourages them to pop in and check out their new neighbour.”

Kimpton De Witt opened on 22 May. Set within two original buildings from the Dutch Golden Age in the Palace Quarter neighbourhood, steps away from Amsterdam’s Centraal Station, Kimpton De Witt has 274 guest rooms, including 9 signature suites — many of which have private terraces with a bird's-eye view of the city. The hotel features Kimpton’s much-loved unique and personal touches with a local slant: guests can pedal away and explore the city on complimentary VanMoof bikes; share an evening drink with the team at the nightly hosted ‘Social Hour’; and feel pampered with luxurious in-room toiletries from Amsterdam-based natural skin care brand Marie-Stella-Maris (also available to purchase in the hotel’s pop-up shop). 

For those who didn’t receive blooms and are curious to find out more about the hotel or the newest restaurants and bars in Amsterdam, follow Kimpton De Witt on Instagram, like on Facebook or stop by for a coffee, cocktail or dinner. Learn more at www.kimptondewitthotel.com.

In 2015, Kimpton Hotels & Restaurants® was welcomed into the IHG family. Kimpton De Witt is the first Kimpton hotel to open in Europe and the first outside the Americas, with a second hotel scheduled to open in Paris in 2020. There are currently over 60 Kimpton hotels and more than 70 restaurants across Europe and the Americas. This is IHG’s 20th hotel in The Netherlands and an exciting addition to the 675 IHG hotels across Europe.

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For further information please contact:

Clara Zerbib
clara.zerbib@waytoblue.com
07743019984

Anisa Ghuloom
Anisa.Ghuloom@ihg.com
+44 (0) 1895 512 139
+44 (0) 7815 449129

Katherine Brooks
katherine.brooks@kimptondewitthotel.com
+31 6152 41833

About IHG®

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns nearly 5,200 hotels and 770,000 guest rooms in almost 100 countries, with nearly 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc

About Kimpton® Hotels & Restaurants

San Francisco-based Kimpton Hotels & Restaurants is a leading brand of boutique hotels and restaurants and the acknowledged industry pioneer that first introduced the boutique hotel concept to the United States. In 1981, Bill Kimpton founded the company that today is renowned for making travelers feel genuinely cared for through thoughtful perks and amenities, bold, playful design and a sincerely personal style of guest service. Out to help people live full, balanced lives, Kimpton aims to inspire with touches like yoga mats in every room, complimentary coffee and tea to start the day, hosted evening Wine Hour, in-room fitness programming and complimentary bike rentals. The award-winning restaurants and bars are led by talented chefs and bartenders that offer guests a chance to dine like a local. 

Kimpton is consistently ranked as one of the top companies in the Market Metrix Hospitality Index, Upper Upscale Segment, for Customer Satisfaction. The company is highly-regarded for its innovative employee culture and benefits and has been named a FORTUNE magazine “Best Place to Work” seven times since 2009. Kimpton is continuously growing and currently operates over 60 hotels and 70 plus restaurants, bars and lounges in 30 U.S. cities. In January 2015, Kimpton was welcomed into the InterContinental Hotels Group (IHG) family of hotel brands, bringing together two special cultures and sets of values to create the world's largest boutique hotel business. For more information, visit www.KimptonHotels.com.