15 May 2018

Crescent Hotels & Resorts opens the Crowne Plaza® Farmington Hills in suburban Detroit

Everett House Partners announces today that the 134-suite Crowne Plaza® – Farmington Hills, previously the Holiday Inn® Farmington Hills, has recently opened.

Located at 37529 Grand River Avenue, the property is approximately 20 minutes from downtown Detroit and offers shuttle service to nearby offices and local attractions. In addition to being owned by Everett House Partners, the property is managed by Crescent Hotels & Resorts, who manages several other IHG hotels. 

Larry Brown, General Manager, Crowne Plaza – Farmington Hills said: “With its proximity to Farmington and Novi, Mi. — as well as golf courses, convention centers and Fortune 500 companies — the Crowne Plaza Farmington Hills is the perfect choice for the modern business traveler, and we are thrilled to welcome our guests to the area.”


The Crowne Plaza Farmington Hills is the eighth IHG property and fourth Crowne Plaza hotel in Crescent Hotels & Resorts’ management portfolio, further demonstrating their commitment to IHG and the Crowne Plaza Accelerate program, a $200 million investment from IHG to transform the brand in the Americas region.

Michael George, President and CEO of Crescent Hotels & Resorts, said: “We have extensive experience and success across the country in full renovations and re-brandings. And our unique approach as an award-winning IHG brand hotel management company will help to maximize the potential of this great hotel. The complete renovation to all of the guestrooms and public spaces shows the owner’s commitment to providing first-rate hotel accommodations in the Metro Detroit area.”


The hotel will also include Plaza Workspace, one of the most significant innovations in the Crowne Plaza brand’s history. Seamlessly integrated in the hotel’s lobby, Plaza Workspace is a flexible meeting and work solution with various work areas that allow for solo or collaborative work. Meeting spaces are available to guests and locals alike, and the private Studio space is bookable by the hour. Each work area is equipped with a tablet for on-demand service and food and beverage ordering, no matter what time of day. The Marketplace offers “grab and go” drinks and snacks with a focus on local, healthy options and features self-checkout for maximum convenience.

All 134 guest suites will be WorkLife, a design developed around the evolving needs of modern business travelers and their blended lifestyles, that features a flexible environment with distinct zones that encourage guests to work, relax and recharge their way. The custom angle beds feature padded headboards with integrated lighting, plus multiple electrical outlets and USB ports throughout the room. 

The hotel features 6,000 square feet of meeting space equipped for a variety of events, from business groups to weddings. The hotel’s team includes a certified Meetings Professional International meetings planner to help guests plan the perfect event. 

The Farmington Hills hotel offers all-American cuisine featuring the Crowne Plaza Power Up breakfast as well as various lunch and dinner options at the on-site restaurant, Founders Tavern. Additional amenities include a 24-hour state-of-the-art fitness center, featuring unique equipment including free weights and a separate area for yoga and Pilates, as well as an indoor heated pool and hot tub. 

The Crowne Plaza brand is part of IHG’s diverse family of brands in nearly 100 countries and territories. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. Reservations can be made by calling 1-877-2 CROWNE or by going to IHG.com/CrownePlaza. Crowne Plaza hotels participate in IHG® Rewards Club. The industry’s first and largest hotel rewards program is free, and guests can enroll at IHGRewardsClub.com, by downloading the IHG® App, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 5,300 hotels worldwide. All IHG hotels use the IHG Green Engage™ system, an innovative online environmental sustainability system that gives its hotels the means to measure and manage their impact on the environment.




For further information please contact:

Trey Newstedt
+1 (770) 604 8526

Emma Roithmayr
Weber Shandwick
+1(212) 836-3014

About IHG®

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.


IHG franchises, leases, manages or owns nearly 5,400 hotels and 800,000 guest rooms in almost 100 countries, with more than 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.   


InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG's hotels and corporate offices globally.


Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.

About the Crowne Plaza® Hotels & Resorts Brand

Part of the IHG® global portfolio, the Crowne Plaza® Hotels & Resorts brand has more than 410 locations around the world. The Crowne Plaza brand is dedicated to making business travel work for the modern business traveler. IHG is investing in the brand with the Crowne Plaza Accelerate plan which is a multi-year $200 million brand transformation in the Americas region. The plan ensures that the Crowne Plaza brand will remain at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. For more information about the Crowne Plaza Hotels & Resorts brand, visit www.crowneplaza.com. Connect with us on Twitter: www.twitter.com/crowneplaza, Facebook: www.Facebook.com/crowneplaza and Instagram: www.instagram.com/crowneplaza

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts under Latitudes Collection, Lifestyle by Crescent. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com or connect with Crescent on LinkedIn.