16 May 2019

IHG introduces voco to Sydney's CBD

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IHG has signed its fifth voco™ in Australia since the brand’s global launch in June of 2018, partnering with Linzhu Australia Pty Ltd to open voco Sydney Central by 2021.

Part of Linzhu Australia’s 430 Pitt Street mixed-use development, the property boasts a stunning seventeen-storey tower with a sloping roof featuring unique “green waterfalls”. Guests will be treated to the ultimate upscale voco experience, that celebrates the individuality of the hotel, stunning location and local people, with each stay tailored to deliver a unique and memorable experience.

The property was originally slated as a Holiday Inn in 2017, however as the growing precinct continues to develop and there is more of a need for quality accommodation options for business and leisure travellers in Sydney CBD, it became clear that it was taking shape as an upscale hotel with a very distinctive character.

Jinwen Lin, Chairman at Linzhu Australia said: “fter attending the voco launch event in Sydney, I immediately fell in love with the brand. I realised that voco was a perfect fit for the property in Sydney Central. We look forward to adding another memorable and distinctive property to the voco portfolio. We are delighted to be able to add upscale, indulgent room features and facilities to the property for our guests for the complete voco™ experience.”

For voco™ Sydney Central, all the elements of the voco life will be on offer, including 301 guest rooms that are designed around the ‘Me Time’ concept with premium beds for a quality sleep experience, superior showers, innovative lighting and user-friendly technology. Beyond guest rooms, the hotel will feature an all-day design-led restaurant and bar, and guest gym.

Abhijay Sandilya, IHG's Senior Director of Development, Australasia, added: “We are thrilled to continue this journey with Linzhu Australia to bring the fifth voco to the iconic Sydney CBD landscape. voco celebrates the individuality of the hotel, stunning location and local people, with each stay tailored to deliver a unique and memorable experience to Sydneysiders, Australians and guests from all around the world. The signing continues the rapid growth of the voco brand since it launched in June 2018, complementing voco Gold Coast, voco Yarra Valley, voco Kirkton Park and voco Melbourne Central.”

voco Sydney Central will be located on 430 Pitt Street, an enviable location in the heart of Sydney CBD, just moments away from the iconic Capitol Theatre, with easy access to George Street light rail, Central Station and Sydney’s new Convention Centre.

Launched in June of last year, the voco brand is growing in momentum across Australia, now with a leisure beach destination in the Gold Coast, two locations in desirable the wine regions of the Hunter and Yarra Valley and, with the addition of Sydney CBD, soon to be two central CBD locations in Australia’s largest cities. This distinctive brand will offer owners the ability to drive higher returns by delivering a compelling guest experience and leveraging IHG’s powerful systems.

Holiday Inn also continues to go from strength to strength as IHG has put a focus on regional growth in Australia and New Zealand. There have been several recent Holiday Inn signings across ANZ, including in Queenstown, Wagga Wagga, Melbourne Dandenong, Geelong, Melbourne Ringwood, Melbourne Coburg and Melbourne Werribee, which are all new build properties that will set a benchmark for the brand in the region.

IHG currently has 49 hotels operating under four brands in Australasia, including: InterContinental, Crowne PlazavocoHoliday Inn and Holiday Inn Express, with another 29 in the pipeline.

*Numbers correct as at end March 2019

Related News:
IHG to open flagship Holiday Inn in Queenstown Remarkables Park (1 May 2019)
Hunter Valley's most prestigious estate reopens as voco Kirkton Park Hunter Valley (15 April 2019)
Australia's Dandenong to welcome a brand new Holiday Inn & Suites in 2021 (25 March 2019)
IHG to add its vibrant voco™ brand to Australia's Kirkton Park Hunter Valley in early 2019 (10 December 2018)

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About IHG®

IHG ® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts SpasRegent Hotels & ResortsInterContinental® Hotels & ResortsKimpton® Hotels & RestaurantsHotel Indigo®
EVEN Hotels ®HUALUXE® Hotels and ResortsCrowne Plaza® Hotels & Resortsvoco™ Hotels
Holiday Inn®Holiday Inn Express®Holiday Inn Club Vacations®Holiday Inn Resort®
avid™ hotelsStaybridge Suites® and Candlewood Suites®.

 

IHG franchises, leases, manages or owns more than 5,600 hotels and nearly 843,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.

 

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG's hotels and corporate offices globally.

 

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/IHGCorporatewww.facebook.com/IHGCorporate and www.linkedin.com/company/intercontinental-hotels-group