25 September 2019
IHG® signs voco® Reading at the Madejski Stadium
IHG’s newest upscale brand, voco™, continues to show momentum with the latest signing
IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has signed a Management agreement with Srivikorn Group to open voco® Reading by the end of the year.
The 201-room hotel will be transformed to offer an unstuffy and exciting new hotel experience for guests, with each guest experiencing voco’s signature ‘come on in’ warm welcome. Set to be converted to the new brand in just four months, voco Reading will join the IHG family and bring voco to life in one of the UK’s well-known commercial markets.
The voco brand presents an opportunity to access the upscale segment quickly, driving returns at speed and delivering a captivating guest experience. It has simplified and accelerated the hotel conversion process, making voco the fastest growing new brand in the IHG portfolio. Following three UK openings since launching the brand in June 2018, voco Reading marks the next step of the overarching ambition of opening 200 voco hotels globally over the next 10 years.
Jon Colley, Head of Development, UK & Ireland, IHG, commented: “We’re excited to announce the signing of voco Reading. The momentum of voco is proving to be a great success in the UK following the recent openings of voco Cardiff St David’s voco Solihull and voco Oxford Thames. This signing also sees us continue to grow our Managed estate, which is a priority in our home market. IHG currently manage 18 properties and we’re looking forward to working with our partners to expand that portfolio in the future.”
Pimol Srivikorn, Vice Chairman, Srivikorn Group, said: “It is great to expand our partnership with IHG and enter the UK market. voco is an exciting brand, providing a unique offering that complements our existing IHG assets in Asia. IHG are a great partner to work alongside and we know from experience that their systems drive successful performance in hotels. We look forward to welcoming voco Reading to our portfolio.”
voco is a deeply versatile brand that prides itself on being a ‘hotel to count on, but different enough to be fun’. There is room for every activity a guest could look for, from social cocktails to meeting spaces, that can be fully adaptive to meet guests’ needs. As well as its close proximity to London, voco Reading is near to beautiful gardens and the city’s museum where guests can explore the culture and history Reading has to offer. The market is extremely popular and attracts a high volume of both business and leisure travel. voco Reading will provide guests with smart upscale hotel experience and has strong potential for meetings and events with its excellent conference spaces.
There are currently three voco hotels open in the UK; voco® Oxford Thames, voco® St David’s Cardiff and voco® St John’s Solihull. IHG currently has 353* hotels operating under eight brands in the UK, including: InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn®, Holiday Inn Express® and Staybridge Suites®, with a further 21* in the pipeline.
*Numbers as at 30 June 2019
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IHG ® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN Hotels ®, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™ Hotels, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites®, Atwell Suites™ and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,700 hotels and nearly 856,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihgcorporate, www.facebook.com/ihgcorporate and www.linkedin.com/company/intercontinental-hotels-group
voco™ combines the reassurance of a big brand with the informality and charm of an individual hotel, providing guests with a dependably upscale experience. The name, voco, means ‘to invite’ and ‘call together’ originating from Latin, representing the brand’s thoughtful, unstuffy and charming nature. voco’s well put-together hotels combine memorable moments and high-quality touches, from indulgent amenities to big, comfy beds. Guests will always get a warm welcome during a swift check in, a comfy room perfect for unwinding and relaxing, and vibrant bar and restaurant spaces that provide plenty of opportunity to connect and socialise. For more information and to book, visit www.vocohotels.com, and stay connected with us on Facebook www.facebook.com/vocohotels, and Instagram