11 May 2021

Avid hotels continues rapid growth with new US openings

The avid hotels brand is growing with seven new cities, including three hotels in one of the fastest- growing states in the U.S. – Texas. These new hotels offer the type of hospitality guests value most – the essentials that make a difference, and the experiences that feel just right every time.

The 2020 Census revealed Texas had the biggest population jump with nearly 4 million more residents added in the last 10 years. With dozens of companies in the technology and infrastructure segments calling Texas home, avid hotels now has properties in Austin, Fort Worth, and the Corpus Christi area.

In addition to avid hotel Austin-Tech Ridge, avid hotel Corpus Christi Portland (TX), and avid hotel Fort Worth-Fossil Creek, the brand is also growing with avid hotel Columbus Northwest – Hillard, avid hotel Fort Mill – Amusement Park, avid hotel Savannah South-Gateway, and avid hotel Kalamazoo East.

These new hotels have been thoughtfully designed to meet guests’ expectations and feature fresh and modern spaces, “Good All Round” grab-and-go complimentary breakfast and guest rooms made for a great night's rest.

The newest addition to avid hotels family, avid hotel Fort Worth – Fossil Creek, marks the 37th property for the brand and is located 15 miles from Sundance Square Downtown, home to the Bass Performance Hall, the Texas Motor Speedway and the famous Fort Worth Stockyards. Fort Worth is known as the gateway to the West, and the hotel staff is ready to welcome interstate visitors from the neighboring cities of Waco, Austin, Dallas, and Oklahoma City.

Kalpesh Patel, Buffalo Lodging LLC (Texas), owner, avid hotel Fort Worth – Fossil Creek, commented: "We’re so excited to bring the avid hotels brand to the vibrant city of Fort Worth and help guests experience all that this area has to offer. This hotel is suited to both business and leisure travelers and has exceptional details guests will appreciate, including black-out roller shades, a spacious room and free Wi-Fi. We look forward to welcoming our first guests to this new property soon."

All seven new-build properties are designed from the brand’s prototype and feature guest-centric hallmarks such as best-in-class room design, new technology and grab-and-go breakfast. All rooms are designed for sound sleeping, with a high-quality mattresses and linens, choice of firm and soft pillows and a purposeful design that reduces noise. All avid hotels stays are backed by the IHG Clean promise, which guarantees that the room will be 'just right' upon arrival and is cleaned against a 50-point checklist. If the room does not meet the promise upon check-in, the hotel will offer an immediate room change.

Karen Gilbride, VP of avid hotels and Atwell Suites, commented: “With travel on the rise across the country, each brand-new avid hotel offers a clean and safe stay. Guests can be confident that their visit will be ‘just right’. Our focus on the basics done exceptionally well at a fair price means that the guests will have a great experience. We are excited by the momentum of this brand and to be working with great partners like Buffalo Lodging LLC.”

The avid hotel brand is part of IHG Hotels & Resorts strong Essentials brand portfolio, which includes trusted hotel brands such as Holiday Inn and Holiday Inn Express and is part of IHG Rewards, one of largest hotel loyalty programs in the world. Since its introduction in 2017, the brand has quickly grown across the U.S. and Mexico with more than 180 hotels under development throughout the Americas region. Additional avid hotels will be coming to the cities of Macon (GA), Fayetteville (NC), Memphis (TN), Round Rock (TX), and Lexington (KY) this year.

For more information about avid hotels or to book an upcoming stay, please visit avidhotels.com.

Ends

For further information please contact:

Michelle Dias
michelle.dias@ihg.com
+1 (416) 886-4873

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

 

With a family of 16 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally.

 

Visit www.ihg.com for hotel information and reservations and www.ihgrewards.com for more on IHG Rewards Club. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

 

About avid hotels:

avid hotels was designed for travelers who want a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well at a fair price. To ensure avid hotels meets the needs of today’s midscale traveler, a set of fundamental values defines all touch points of the brand: taking a new approach to designing everyday travel by appreciating the value of guests’ every hard-earned dollar and being direct, honest and clear. All avid hotels are new-build construction and feature modern, comfortable design, guest rooms designed for sound-sleep and cleaned using a 50-point checklist, a focused, high-quality breakfast consisting of name-brand options and will leverage the latest technology to enable a seamless experience for guests. The avid hotels brand launched in 2017 and opened its first property in Q3 2018. It is currently available for franchising in the U.S., Canada, Mexico and Germany. To learn more about the avid hotels brand, visit avidhotels.com.
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