10 August 2023
IHG Hotels & Resorts Kicks Off 2023 – 2024 German Football Season with RB Leipzig Partnership
THURSDAY, 10th AUGUST (Frankfurt, Germany) – IHG Hotels & Resorts continues to grow its roster of partnerships across the globe, today announcing a new partnership with leading German football club, RB Leipzig, to become the Official Partner for the club during the 2023 – 2024 season.
The multifaceted partnership includes the IHG logo on the sleeves of RB Leipzig’s jerseys in the UEFA Champions League and DFB Pokal games and across digital perimeter display boards at the Red Bull Arena for the forthcoming Bundesliga season.
RB Leipzig joins a roster of sporting partners globally including Major League Soccer (‘MLS’) in the US, European Professional Club Rugby (‘EPCR’) and the United States Tennis Association (‘USTA’). These partnerships help connect travellers and IHG One Rewards members to their favourite sports through bespoke offerings and benefits.
To mark the start of this new partnership, the IHG & Resorts logo will debut on the arms of RB Leipzig jersey sleeves for the German DFL-Supercup match between FC Bayern and RB Leipzig, to be played on Saturday 12th August at the Allianz Arena in Munich.
With 95* IHG hotels open across Germany with a further 16* in the pipeline for opening, travelling football fans will have plenty of options when deciding where to stay as they follow the progress of RB Leipzig through DFB Pokal away games. With more European adventures for fans as RB Leipzig kicks off its Champions League campaign in September, IHG invites football fans to stay at any of its 777* open hotels and 35* in the pipeline to open in Europe this season, as part of its portfolio of 6,000+ hotels and 18 brands globally.
Mario Maxeiner, Managing Director for Northern Europe, commented: “It is fantastic news to announce this partnership between RB Leipzig and IHG Hotels & Resorts. There are many parallels between both organisations, with a shared mutual goal of hosting loyal fanbases and delivering great hospitality at its core. As a partner for RB Leipzig, we’re now able to join the team’s side as they aim to take on teams across Germany and Europe playing the eye-catching football they are known for. I’m very excited for the season ahead!”
Matthias Reichwald, CCO RB Leipzig added: "With IHG Hotels & Resorts, we have been able to gain an extremely renowned and globally active partner for RB Leipzig. We share a passion for welcoming guests, bringing people together and creating unique experiences. We are very much looking forward to the partnership, especially because our fans will also benefit directly.”
To learn more about the IHG Hotels & Resorts locations in Germany and beyond, visit IHG.com to book your stay and support RB Leipzig this season. The learn more about IHG One Rewards and how your stays following your favourite sporting teams can add up to exciting and bespoke rewards, visit IHGOneRewards.com
*Hotel numbers correct as of 30th June 2023
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For further information please contact:
Amit Chakravarty
[email protected]
+44 (0) 7786 027 273
About IHG®
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 18 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.
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About RB Leipzig
RB Leipzig is one of Germany’s top football teams and stands for attractive and dynamic football, with young and ambitious players and a clear philosophy which has been fully embodied by our 18 academy sides and our women’s team.
RB Leipzig means football fun for the whole family, in a peaceful environment and with a great atmosphere. With the support of an entire region, this club is making its way towards new horizons.
Their biggest success to date was winning the DFB-Pokal at Berlin’s Olympiastadion two years in a row in 2022 and 2023.
