06 September 2024

IHG Hotels & Resorts launches NOMO (Night On My Own) package as 68% of parents say they need a solo break after the summer holidays

  • New data reveals 77% of parents* think having some time apart from their family - especially after the busy summer holidays - is important.
  • A further 32% of Brits would like to book a night on their own to pamper themselves in peace.

LONDON, UK, 6TH SEPTEMBER 2024 – As summer comes to an end, 70% of parents admit to feeling exhausted after the summer holidays. To help people rest and recharge, solo, IHG Hotels & Resorts is launching a new NOMO (Night On My Own) package. No kids, no partner, no pets, no housemates, just some time to unwind and be taken care of at a hotel - a discounted stay, 20% off food and drink (including room service), extra late check-out until 2pm plus other perks at IHG Hotels & Resorts properties across the UK & Ireland.

New data commissioned by IHG Hotels & Resorts, found that two-thirds of parents feel fatigued after the summer holidays; and a further 68% said that they needed a night on their own to recover. Moreso, 7 in 10 parents felt mentally or physically exhausted by the end of the school summer holiday season.

Parents aren’t the only ones in need of a night on their own, with a staggering 42% of Brits likely to book a night away on their own after the summer holidays, increasing to nearly 70% for those aged 25 to 34. A third also claim they would book a night away to pamper themselves in peace.**

Abbey Clancy, Model, TV Personality & Mum who has teamed up with IHG Hotels & Resorts to launch NOMO, said: “As a busy mum of four, I know how exhausting the summer holidays can be, and although I’m sad they’re over, it’ll also be really nice to have a bit of time on my own. Don’t get me wrong, I love spending time with my kids, but it’s just as important for parents to take a break too. I don’t want to feel guilty about needing a NOMO—a night on my own—because we all need time to recharge. And it’s not just parents, the summer is a busy time for everyone – it’s usually filled with social engagements, weddings, or travelling. So, I’m all about encouraging people to treat themselves and book into an IHG hotel for a well-deserved night off, we’ve definitely earned it!"

IHG’s NOMO package will help empower more Brits to hit the reset button and enjoy a solo escape. Available across more than 115 participating IHG properties nationwide, guests will be able to enjoy:

  • Free breakfast
  • Extra late check-out until 2PM
  • 20% off a single occupancy one-night booking
  • 20% off all food and drinks (including room service)
  • Complimentary access to any pool, gym and spa facilities

Joanna Kurowska, Managing Director UK&I at IHG Hotels & Resorts said:We all value some well-deserved ‘me’ time - whether it’s a break from the demands of childcare, a moment of self-reflection away from our partners or simply an opportunity to take a breath from the stress of our working life. Our survey data backs up how much people would like to enjoy a night alone, especially after a busy and intense summer. Our new NOMO package helps people to do just that, with the ability to choose from more than 115 of our hotels in the UK & Ireland and from a brand for every budget. This opportunity to switch off and be cared for, even just for a night, can be a powerful tool to finding our balance back.”

More than a quarter (26%) of parents have not had a night to themselves, without family, for six or more months; and almost 1 in 10 haven’t had a night on their own in the last five years, according to the survey. Although 37% of mums and dads do feel guilty for having a night on their own, over three quarters (77%) recognise that having some time apart from their family occasionally - including partners - is important.

Respondents shared that if they could enjoy a night on their own, the top 5 things they’d prioritise would be: stay in bed (14%), take a bath (15%), binge a TV show (13%), open a bottle of wine (12%) or read a book (10%).

Book at ihg.com/nomo from the 7th of September for stays before 25 October 2024.
Terms & Conditions apply.

Ends

For further information please contact:

Lauren Thanomkiet
[email protected]
+44 (0) 1895 512 663

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has more than 6,400 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

Survey Methodology

*This online survey of 1,500 UK employed parents of school aged children was commissioned by Broadcast Revolution on behalf of IHG Hotels & Resorts and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 21/08/2024 and 28/08/2024. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.  

**This online survey of 2000 UK adults (nationally representative) was commissioned by Broadcast Revolution on behalf of IHG Hotels & Resorts and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 23/08/2024 and 28/08/2024. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.  

Participating properties

South East England

  • Crowne Plaza Reading
  • Holiday Inn Ashford North A20
  • Holiday Inn Basildon
  • Holiday Inn Brighton Seafront
  • Holiday Inn Milton Keynes
  • Holiday Inn Portsmouth
  • Holiday Inn Reading West
  • Holiday Inn Rochester – Chatham
  • Holiday Inn Winchester
  • Holiday Inn Express Portsmouth - Gunwharf Quays
  • voco Oxford Spires
  • voco Oxford Thames

Greater London

  • Crowne Plaza Gerrards Cross
  • Crowne Plaza London Docklands
  • Holiday Inn Camden Lock
  • Holiday Inn London Heathrow Bath Road
  • Holiday Inn London West
  • Holiday Inn Slough Windsor
  • Holiday Inn Express London - Park Royal
  • Holiday Inn Express London Croydon
  • Holiday Inn Express, London, Limehouse
  • Holiday Inn Express, London, Royal Docks
  • Holiday Inn Express, London, Southwark
  • Hotel Indigo London Paddington
  • InterContinental London Park Lane
  • Kimpton Fitzroy London
  • Staybridge Suites London Heathrow Bath Road

South West England & Wales

  • Holiday Inn Cardiff City Centre
  • Holiday Inn Newport
  • Holiday Inn Swindon
  • Holiday Inn Express Cheltenham
  • Hotel Indigo Cardiff
  • voco St Davids Cardiff

East Anglia

  • Holiday Inn Brentwood M25, Jct.28
  • Holiday Inn Colchester
  • Holiday Inn Ipswich London Road
  • Holiday Inn Ipswich Orwell
  • Holiday Inn Norwich
  • Holiday Inn Norwich City
  • Holiday Inn Norwich North
  • Holiday Inn Express Braintree

Hotels in the Midlands

  • Crowne Plaza Birmingham City Centre
  • Holiday Inn Birmingham – Bromsgrove
  • Holiday Inn Birmingham City Centre
  • Holiday Inn Birmingham M6 J7
  • Holiday Inn Derby - Nottingham M1, Jct.25
  • Holiday Inn Leamington Spa – Warwick
  • Holiday Inn Lincoln
  • Holiday Inn Nottingham
  • Holiday Inn South Normanton M1 JCT 28
  • Holiday Inn Stoke-on-Trent
  • Holiday Inn Express Birmingham - Star City
  • Holiday Inn Express Birmingham City Centre
  • Holiday Inn Express Nuneaton
  • Holiday Inn Express Shrewsbury
  • Staybridge Suites Birmingham
  • voco Leicester

Hotels in North West England

  • Crowne Plaza Liverpool John Lennon Airport
  • Holiday Inn Blackpool
  • Holiday Inn Chester-South
  • Holiday Inn Haydock M6, Jct.23
  • Holiday Inn Lancaster
  • Holiday Inn Manchester Airport
  • Holiday Inn Manchester City Centre
  • Holiday Inn Manchester Oldham
  • Holiday Inn Manchester West
  • Holiday Inn Runcorn
  • Holiday Inn Express Barrow-in-Furness
  • Holiday Inn Express Manchester Airport
  • Holiday Inn Express Stockport
  • Hotel Indigo Manchester Victoria Station
  • The Halyard Liverpool, Vignette Collection
  • voco Manchester - City Centre

North East England & Yorkshire

  • Crowne Plaza Royal Victoria, Sheffield
  • Holiday Inn Darlington A1 Scotch corner
  • Holiday Inn Doncaster A1 (M), Jct.36
  • Holiday Inn Leeds - Wakefield M1, Jct.40
  • Holiday Inn Leeds Brighouse
  • Holiday Inn Leeds Garforth
  • Holiday Inn Newcastle - Gosforth Park
  • Holiday Inn Newcastle – Jesmond
  • Holiday Inn Rotherham-Sheffield M1,Jct.33
  • Holiday Inn Washington
  • Holiday Inn York
  • Holiday Inn Express Middlesbrough - Centre Square
  • Holiday Inn Express Wakefield
  • Hotel Indigo Newcastle
  • Hotel Indigo York

Scotland

  • Holiday Inn Aberdeen – West
  • Holiday Inn Glasgow - East Kilbride
  • Holiday Inn Express Aberdeen City Centre
  • Holiday Inn Express Edinburgh City Centre
  • Hotel Indigo Edinburgh Princes Street
  • Hotel Indigo York Place Edinburgh
  • Kimpton Blythswood Square Hotel & Spa
  • Kimpton Charlotte Square
  • voco Edinburgh Haymarket
  • voco Grand Central Glasgow

Northern Ireland

  • Crowne Plaza Belfast
  • Holiday Inn Belfast City Centre
  • Holiday Inn Express Antrim - M2, Jct.1
  • Holiday Inn Express Belfast City
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