26 September 2024

IHG Hotels & Resorts signs first Garner hotel in Türkiye

IHG’s newest midscale conversion brand continues its expansion across Southern Europe

Image Gallery - IHG Hotels & Resorts signs first Garner hotel in Türkiye
Left to Right: Ahmet Bilgin (AB Consulting), Ceyla Korur (IHG Hotels & Resorts), Fırat Çelebi (FRT Fıratım Turizm), Vedat Çelebi (FRT Fıratım Turizm), Nilsun Tümer (IHG Hotels & Resorts), Murat Polat (IHG Hotels & Resorts)

26.09.24 (London, UK): IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of its first Garner hotel in Türkiye in a franchise agreement with FRT Turizm and support by AB Consulting led by Ahmet Bilgin. The 126-guestroom hotel will consist of four separate buildings and is expected to open in 2025. The signing comes just one month after IHG held its Turkish Investor Day and introduced the Garner brand to the market.

Garner is IHG’s new brand in the midscale conversion space. It builds on both the company’s leading position in the Mainstream segment and its success in launching and growing conversion brands. The popularity of the brand has grown across the world amongst hotel owners, with 79 signings and four openings since launch*. The brand allows investors to generate stronger returns thanks to its extremely competitive conversion cost per key, flexible design standards to accommodate unique footprints, and an ability to reduce pre-opening costs by quickly moving to operational and now-open status.

Each Garner property also benefits from quick access to IHG’s enterprise to support throughout the lifecycle of the hotel. This includes its digital capabilities, global sales organisation, award-winning distribution systems, and its loyalty programme, IHG One Rewards – which now has over 130 million members.

It is focused on an unrivalled commitment to provide guests with a relaxed and purposefully different stay experience at a price that’s hard to find. The brand is designed to deliver on what guests expect and the amenities they value most – from a convenient location, a great night’s sleep, satisfying snacks available 24/7 in the Garner Shop and a delicious breakfast worth getting up for.

The hotel will be the ideal location for transient guests with its proximity to the new International Istanbul Airport – the seventh busiest airport in the world welcoming over 64.3 million passengers every year – and with the brand promise to deliver ‘easy going stays that get you on your way’.

(Mrs) Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, commented: “With the first Garner hotel being signed just one month after we introduced the brand to our Turkish investors, it is promising to see the continued confidence our owners have in IHG’s brands. This remarkable achievement would not have been possible without our trusting relationship with FRT Turizm and the support of Ahmet Bilgin and his company AB Consulting. This will be the second property we open together in 2025 alongside Holiday Inn Express Istanbul Airport Arnavutkoy district, Istanbul.
I’m confident our Garner brand will continue to grow as more owners across Türkiye and the continent understand the flexibility and strong returns, backed by IHG’s powerful enterprise, that the brand offers.”

Fırat Çelebi and Vedat Çelebi, board members of FRT Turizm, said: “Hearing about the Garner brand during IHG’s Investor Day, we knew it would seamlessly fit into our location in Arnavutkoy. We look forward to welcoming travellers to the first Garner in Türkiye once we open our doors next year and becoming the first choice for all transit guests looking for a quick, convenient stay before heading to the airport.”

Türkiye continues to be an important market for IHG where it operates 31 open hotels across five brands (Six Senses, InterContinental, Crowne Plaza and the Holiday Inn brand family), and has a robust pipeline of 12 hotels*.

*Numbers as at 30 June 2024

Ends

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has more than 6,400 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

About Garner

Garner hotels, IHG Hotels & Resorts' new midscale conversion brand, was designed for travelers seeking a high-quality and relaxed stay, whether staying for business or leisure. With a promise to deliver ‘easy going stays that get you on your way,’ Garner provides the essentials that matter most to value-driven guests – convenient locations, a sound night’s sleep and a hot breakfast all at an affordable price point.

To learn more about the Garner hotels brand, visit https://www.ihg.com/garner-hotels, and find us on social media: https://www.facebook.com/garnerhotels, https://twitter.com/garnerhotels, and https://www.instagram.com/garnerhotels.

About AB Consulting

Ahmet Bilgin, through his company AB Consulting, is a highly experienced hotel consultant with over 30 years in the hospitality industry, having successfully provided consultancy services to numerous hotels across Türkiye. His extensive knowledge and expertise have played a pivotal role in shaping many successful hotel projects. His strategic insights and hands-on approach have been essential in introducing the Garner brand to the Turkish market, ensuring a smooth and impactful entry for this new midscale brand.

About FRT Turizm

Fırat Çelebi and Vedat Çelebi are the owners of this property and are not only potential investors but also proprietors of a Holiday Inn Express hotel in Arnavutkoy. Additionally, they are currently planning a new hotel project near the Kanal Istanbul development, which presents significant growth opportunities for the area. Their continued investments demonstrate their commitment to expanding their hospitality portfolio and capitalizing on strategic locations.

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