Regent Taste Studio Elevates Immersive Multi-Sensory Experiences with ‘The Magic of Beauty of Contrast’

29 October, Shanghai – Regent Hotels & Resorts perfectly encapsulates the essence of modern luxury and continues to redefine boundaries with innovative concepts and excellent design. Following its debut in the Greater China market last year, the second season of Regent Taste Studio has graced the doors of Regent Shanghai on The Bund. With the theme ‘The Magic of Beauty of Contrast’, this edition features five meticulously crafted chapters, bringing together four talented chefs from Shanghai and Chongqing to captivate guests at Regent Shanghai on The Bund from October 28 to November 12.

Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “Regent has always been committed to providing guests with luxury experiences that exceed expectations through innovative thinking. Our Regent Taste Studio is the embodiment of this pioneering spirit, integrating art, performance, music, design and fashion inspirations to transcend the limitations of traditional cuisine through a fully immersive, luxurious, and multisensorial experience. This year, we’re striving for excellence in multiple dimensions. Firstly, we are expanding the Regent Taste Studio period with more seatings, allowing more food lovers experience this pop-up activation. Furthermore, we have cleverly leveraged and optimized the existing layout and space of hotel restaurants, lightening the construction to ensure smooth hotel operations even in a longer activation period.”

Unraveling new meaning in the Magic of the Beauty of Contrast

Regent Taste Studio represents an inventive new avenue of unexpected collaboration to provide guests with an ambitious dining experience featuring elements of interactive pop-up art. The second season presents ‘The Magic of Beauty of Contrast’, drawing inspiration from the stained-glass artwork of Regent Shanghai on The Bund. By teaming up with an eclectic roster of artists ranging from modern dance and experimental music to glassmaking and digital multimedia, the theme eloquently interprets five chapters: ‘Revive to Life ‘, ‘Elevate Above the Sea’, ‘Melody of Food’, ‘Where Time Can Not Find Us’ and ‘Timeless Uplifting’ in the light and shadow digital interactive art. An out-of-this-world atmosphere awaits diners as they find themselves surrounded by visual lighting and sound effects to savor the ‘Beauty of Contrast’ that defines the Regent.

Chapter 1 ‘Revive to Life’: As ice and snow melts, light and shadow interweave tranquility and vitality. With guidance from ‘Regent Experience Agents’, an odyssey into the mysteries of revivification and nature await. Snowflake Lobster Tartlet, with its crystal-like appearance, symbolizes the fading of winter’s cold. Its delicate taste noted with citrus dances on the tip of the tongue, awakening a desire for freshness; Crystal Foie Gras is inspired by the fluid form of crystal chandeliers and stairs, and the Tuna Tartare cunningly displays elements of ice and fire; King Crab Roulade captures the essence of the ocean and pays tribute to the melting snow flowing into the sea; Smoked Eel Pillow personifies the first melting of snow in the Spring, gently awakening the sleeping earth and singing an ode to nature with every bite.

Chapter 2 ‘Elevate Above the Sea’: Seagulls shuffle through the waves, seemingly dancing with the sea, flying far above the noise with power and freedom. Guests will dive into a digital art space that takes them soaring to new heights. The Fish Sauce Chili Oil Foam and exquisite plating are reminiscent of the calm after a wave crashes. Its rich flavors tell of the purification and restoration of nature’s rhythm. Fresh and salty caviar and the Leopard Coral Grouper bring the taste of the ocean, symbolizing rebirth after the storm. Every bite is a tribute to the indomitable spirit of seagulls flying above the sea.

Chapter 3 ‘Melody of Food’: Everything that stands before us is a gift from nature. This is an endeavor to Elevate Above the Noise to transform the elements into natural melodies leading to sensory sublimation. This time, artists and chefs work side by side to compose a song that resonates with novel instruments and fresh ingredients such as morel mushroom, asparagus and smoked potatoes foam to give way to the chef’s ingenuity. The ingredients sprout from each plate like a lush miniature forest, while a combination of morels and bamboo highlights the vigor of Mother Earth. An exquisite Smoked Fruit Puree embellishment not only adds flavor, but also the mystery and depth of the Yunnan Forest.

Chapter 4 ‘Where Time Can Not Find Us’: In glass, moments in time transcend thought. The colors of stained-glass have been baptized by light over the years, and shine anew once again. Through the magic of holographic digital art, time freezes instances of luxury into eternity. The Wagyu Beef wrapped like a gift box symbolizes these precious moments. As it is unveiled, the aroma of black truffles stun diners, sealing time and beauty as they stand still, above the noise.

Chapter 5 ‘Timeless Uplifting’: A crystal-clear world glistens, witnessing the flow of time and the power of memory. Lemon Sugar Sphere uncover a parallel sensory universe, with their unique taste and texture intertwined with eternal moments of synesthesia. When the candy balls are broken, a visual transformation unfolds, creating a harmonic aftertaste to conclude the culinary journey. Guests are seemingly transported to a sparkling river, accompanied by Regent’s customized flower arrangement art ‘Seagull and flying horses’, ‘cyan lion and white elephant’, ‘dragon above the tides ‘and ‘Aqua Luna boat’, highlighting the brand’s one-of-a-kind charm and creative expression.

Regent Taste Studio brings a symphony of taste and sense to diners, embodying the innovative spirit and warm hospitality of Regent to each guest, with future seasons to include more popular destinations.

Unearthing inspiration to Elevate Above the Noise

The latest season of Regent Taste Studio was featured at Regent Shanghai on The Bund, will have its grand opening on November 1. Nested along the bank of the Huangpu River. Recreating a modern, luxurious guest journey, the hotel carries with it the long history of the Seamen’s Club and the Seagull Hotel. It boasts 135 rooms, providing guests with a ‘Personal Havens ‘amidst the hustle and bustle to enjoy the picturesque scenery of The Bund and Lujiazui in Pudong. At the same time, Regent Hotels strives to deliver on its promise, with ‘Regent Experience Agents ‘to masterfully ensure that each guest’s experience is effortless and tailored to their occasion or desire. ‘With Compliments ‘offers thoughtful privileges at no additional charge, including daily ironing services for three pieces of clothing and select snacks and beverages in the minibar. These little details build a calming and luxurious home experience that continues the legendary story of Regent.

Currently, Regent Hotels & Resorts has 11 hotels in operation, covering popular destinations around the world. Among them, Regent Santa Monica Beach was unveiled on October 15, 2024, offering a superb haven of relaxation by the sea. In addition, 11 hotels in pipeline at major gateway cities and resorts, such as Kuala Lumpur, Jakarta, Kyoto and Sanya, as the Regent pens a wonderful next chapter to its legacy.