IHG Hotels & Resorts Expands to Montenegro’s Adriatic Coast with Crowne Plaza Budva Signing

11.11.2025 (London, UK):  IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of Crowne Plaza Budva in Montenegro, in collaboration with our partners Uniprom Hoteli d.o.o. The hotel will become part of Crowne Plaza’s growing European portfolio, which includes more than 110* open and pipeline properties – among them Crowne Plaza Durres in Albania, set to open imminently, and an upcoming project in Kolašin, Montenegro.

IHG has 12* open hotels within the Balkan region across Bulgaria, Montenegro, North Macedonia, Serbia and Slovenia, with a further 10* in development. Crowne Plaza Budva will join four* open IHG properties in Montenegro, including Regent Porto Montenegro, voco Podgorica, Crowne Plaza Podgorica and Iberostar Waves Herceg Novi.

Expected to open in Q1 2026 on the picturesque Montenegrin coast, the 81-room hotel will be located in Budva, seen as Montenegro’s foremost tourism hub. Crowne Plaza Budva will be located on the vibrant Slovenska obala promenade, just 70 metres from the sea and surrounded by parks, restaurants, and other key hospitality venues. The hotel’s prime location close to the Old Town and City Marina, will place guests at the heart of an emerging tourist district.

Guests staying at the hotel can look forward to an elevated experience for the modern blended traveller, where New Modern design lives alongside the natural beauty of the Adriatic coast. The hotel’s destination restaurant offers a modern and welcoming atmosphere, complemented by uninterrupted sea views, creating the perfect setting for relaxed dining. While the terrace - widely regarded as one of the most sophisticated venues along Budva’s promenade - serves as a favourite gathering spot for the city’s social scene and visiting guests alike.

The hotel provides a range of modern, flexible meeting spaces, ideal for collaboration and for hosting everything from small seminars and workshops to larger conferences, exhibition and social events. Each space is equipped with the latest technology to provide a seamless experience and support productivity and connection.

(Mrs) Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, said: “We’re delighted to be partnering with Uniprom Hoteli d.o.o. to bring our Crowne Plaza brand to Budva – a destination that continues to attract tourists on the Adriatic coast. Budva’s growing appeal reinforces its role as a cornerstone of Montenegro’s tourism industry, making it an ideal location for our premium Crowne Plaza brand.

The signing marks an exciting step in our strategic expansion across the Balkans. With over 20 open and pipeline hotels across the region, we’re committed to growing responsibly and bringing our premium and lifestyle brands to vibrant markets like Montenegro. Crowne Plaza Budva will offer guests a premium stay in one of the country’s most dynamic coastal cities, becoming a standout destination for both business and leisure travellers.”

Veselin Pejović and Stevan Pejović, Uniprom Hoteli d.o.o, said: “We are excited to partner with IHG Hotels & Resorts to bring one of the world’s most trusted premium brands to Budva. Crowne Plaza Budva represents an exciting opportunity to showcase the best of Montenegrin hospitality in a location that is already renowned for its beauty and vibrancy.

Our vision is to create a destination that blends modern comfort with the unique charm of the Adriatic coast, offering guests an exceptional experience whether they are here for business or leisure. Alongside IHG, we are confident this project will set a new benchmark for upscale hospitality in Montenegro.”

Crowne Plaza is a globally trusted premium brand with over 400 properties in key city, airport, resort, and suburban destinations around the world, offering purposeful design, thoughtful amenities and service focused on connection. The brand’s recent refresh, featuring a new visual identity and enhanced guest-facing programmes designed with blended travel in mind, reinforces its role as a pioneer and thought leader in the premium hotel space.

Crowne Plaza Budva will join a growing portfolio of 92* open Crowne Plaza hotels in Europe, and a further 19* in the development pipeline, including Crowne Plaza Paris Marne-la-Vallée, Crowne Plaza Katowice and Crowne Plaza Istanbul West.

*Numbers as at 30 September 2025 unless otherwise stated