22 April 2026
IHG Hotels & Resorts boosts European growth with portfolio of 11 hotels
More than 1,800 rooms to be added in Germany, Belgium and France as regional expansion accelerates across Holiday Inn, voco and Garner brands
22 April 2026 (London, UK): IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has entered into long-term franchise agreements for 11 hotels across Germany, Belgium and France. The hotels will be converted to IHG’s Holiday Inn, voco and Garner brands, bringing more choice to IHG’s guests across Europe.
- Germany: 6 hotels (1,125 rooms) across key destinations such as, Leipzig, Bremen and Wiesbaden
- Belgium: 4 hotels (497 rooms), including Brussels Airport and Brussels City Centre
- France: 1 hotel (186 rooms), conveniently located at Paris Charles de Gaulle Airport
This portfolio will debut Garner, IHG’s midscale conversion brand, in Belgium, and strengthen IHG's portfolio in Germany to almost 50 open hotels for this brand.
Powered by IHG’s leading commercial engine, each property will benefit from stronger brand visibility, increased direct bookings and the IHG One Rewards global loyalty programme, helping to capture both domestic and international demand. The 11 hotels are expected to join IHG’s system in the first half of 2027.
Karin Sheppard, SVP & Managing Director Europe, IHG Hotels & Resorts, said: “This agreement reinforces our strong confidence in the attractiveness and growth potential of the European hotel market for IHG, and underlines the appeal of our leading brands and enterprise for conversion opportunities. We’re delighted to partner with Ironstone Group and Ogilvy Management to welcome 11 high-quality hotels into our portfolio – all in prime city‑centre and key airport locations. Together, we share a clear ambition to deliver outstanding guest experiences to key city locations.
As we expand our voco, Garner and Holiday Inn brands, we’re delighted to offer guests even greater choice – backed by IHG’s trusted brands and scale.”
Thomas Bralower of Ironstone Group said: “Supported by IHG Hotels & Resorts, we are delighted to convert 11 hotels across Germany, Belgium and France under the Holiday Inn, voco and Garner brands.
“Together, we are committed to providing exceptional hospitality and tailored services that meet the evolving needs of travellers across Europe. Partnering with a world-renowned hospitality company such as IHG enables us to convert these properties quickly and seamlessly, ensuring we can meet the demands of our domestic and international visitors in these prime locations.”
IHG has more than 1,230 open and pipeline properties across Europe, delivering exceptional hospitality experiences through its diverse brand portfolio. This includes more than 190* open hotels in Germany, 70* in France and 17* in Belgium. The new signings will add to a further 264* properties in development across the region.
The 11 hotels are currently operated under the PentaHotels brand and will be owned by a joint venture between Ogilvy Management and Ironstone Group, two specialist real estate and hospitality investment firms, with financing provided by Castlelake and Goldman Sachs. The hotels will be managed by Bralower & Loewe Hospitality Partners S.à r.l., a Luxembourg-based hotel management company established by the joint venture to operate branded hotels in partnership with leading global hotel companies. Bralower & Loewe's strategy is focused on working with European property owners to enhance the operational performance of hotel assets through partnership with leading global hotel companies.
*Numbers as of 31 December 2025
Ends
For further information please contact:
Hinal Patel
[email protected]
+44 (0) 7502604210
About IHG®
IHG Hotels & Resorts (tickers: LON:IHG for Ordinary Shares; NYSE:IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 21 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 160 million members, IHG has more than one million rooms across 6,963 open hotels in over 100 countries, and a development pipeline of a further 2,300 properties.
- Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: Noted Collection, voco hotels, Ruby, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 400,000 people work across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.
For our latest news, visit our Newsroom and follow us on LinkedIn.
Further brand details:
- Holiday Inn is an award-winning icon, voted the most trusted hotel brand in US travel. Providing leisure guests, business travellers and families with great places to stay since 1952, Holiday Inn has 1,250 hotels globally and a further 300 properties in its pipeline.
- Garner, one of IHG Hotels & Resorts’ newest brands, is designed for travellers of all ages seeking a reliable, relaxed experience at an affordable price. It is becoming the leading choice for guests wanting great value stays at high‑quality properties, and for owners seeking higher returns in the midscale space. Since launching in the US in 2023, Garner has become our fastest ever scaling brand globally, reaching 100 open hotels and another 80 in its pipeline around the world.
- voco has seen incredible growth momentum since its launch in 2018, quickly becoming the fastest growing brand within IHG’s Premium collection, with over 100 open hotels globally and more than 100 in development. The success of the brand comes from its flexible approach to design and an operational framework perfect for conversions, allowing owners to benefit quickly from IHG’s enterprise platform, with limited upfront costs. voco offers individual properties the opportunity to join a distinctive brand portfolio, where thoughtful, tailored enhancements create a big impact while preserving each hotel’s unique character.
