IHG Hotels & Resorts brings HUALUXE to the Taiwan market with Taipei signing

TAIPEI: 5 JUNE 2026 – IHG Hotels & Resorts has signed HUALUXE Taipei in partnership with Fullon Hotels & Resorts, marking the brand’s debut in the Taiwan market and another step forward in bringing HUALUXE Hotels & Resorts to more markets around the world. Expected to open in 2026, the hotel builds on the partners’ successful collaboration on voco Chiayi and IHG’s growing presence in the Taiwan market.

The signing comes as Taiwan’s hospitality market enters a new phase of quality growth, supported by resilient local demand, a more diverse international visitor base and travellers seeking richer ways to experience city life.  This creates opportunities for HUALUXE, IHG’s premium brand shaped by cultural heritage and contemporary hospitality, to create guest experiences grounded in thoughtful etiquette, local character and the art of gathering.

Set in Taipei’s historic Dalongdong area next to Yuanshan MRT Station, the 199-room HUALUXE Taipei will place guests within easy reach of cultural landmarks, including Taipei Confucius Temple, Dalongdong Baoan Temple, and Dadaocheng. Surrounded by heritage architecture, neighbourhood life and strong connections across the city, the hotel will draw on the character of its location through thoughtful design, attentive service and HUALUXE’s signature approach to tea, dining and social gatherings. Together, these experiences will invite guests to slow down and discover Taipei’s everyday charm.

Daniel Aylmer, Chief Executive Officer, Greater China, IHG Hotels & Resorts, said: “The signing of HUALUXE Taipei marks another important milestone in our partnership with Fullon Hotels & Resorts, and another step forward as IHG brings HUALUXE Hotels & Resorts to more markets around the world. Taipei combines established business demand, international connectivity and rich cultural depth, making it an ideal setting for HUALUXE’s debut in the Taiwan market. Together with Fullon, we look forward to creating a premium hospitality experience with a strong sense of place for local and international guests, while contributing to the long-term development of Taiwan’s hospitality sector.”

Joseph Yang, Group General Manager of Fullon Hotels & Resorts, said: “HUALUXE’s focus on refined rituals, thoughtful details and culturally rooted hospitality resonates strongly with Fullon’s long-standing commitment to warm, attentive service. By combining Taiwan’s cultural depth with an international brand perspective, we aim to create a premium stay experience that shares the warmth and character of Taiwan hospitality with travellers from around the world.”

More broadly, the signing underlines HUALUXE’s continued expansion into more markets. Since its launch in 2012, the brand has continued to build momentum across major cities and key resort destinations, with a portfolio that includes 27 open hotels and 20 in the pipeline globally as of Q1 2026.

With HUALUXE Taipei, IHG will further strengthen its premium portfolio in the Taiwan market. Since entering the market with Holiday Inn Express Taoyuan in 2008, IHG has grown to 17 open hotels across eight brands, spanning Luxury & Lifestyle, Premium and Essentials. The signing reflects IHG’s continued focus on growing with the right brands, locations and partners to serve local and international guests.