IHG One Rewards Partners with Live Nation Asia across the Greater China region to Unlock Exclusive Concert Experiences for Travellers

17 August 2026, Shanghai – IHG One Rewards, the global loyalty programme of IHG Hotels & Resorts, today announced a partnership with Live Nation Asia across the Greater China region, bringing together hospitality with live entertainment. As part of this, new and existing IHG One Rewards members will have access to exclusive travel experiences in Hong Kong and Taiwan markets that pair stays at IHG Hotels & Resorts with select concerts, along with member-exclusive ticket giveaways and promotions across IHG One Rewards platforms and social media channels.

As loyalty programmes continue to evolve in the region, this partnership gives IHG One Rewards members more ways to get value from their membership beyond the traditional hotel stay.

Rita Jiang, Chief Commercial & Marketing Officer, Greater China, IHG Hotels & Resorts, said: “Live entertainment is becoming an increasingly important reason to travel, as consumers seek experiences that feel personal, emotional and memorable. Partnering with Live Nation Asia across the Greater China region allows us to bridge live entertainment and hospitality and loyalty, offering our members seamless access to performances, destination exploration, and exclusive benefits in Hong Kong and Taiwan. Through the universal language of music, we aim to create richer, more meaningful experiences for our guests.”

James Dick, Executive Vice President, Partnerships & Media, Live Nation Asia, said: “More fans Asia are choosing to travel to experience their favourite artists live, whether that means visiting a new city or travelling across borders. For these fans, the experience extends beyond the show itself — it’s about the journey to the destination, where they stay and the memories they create along the way. This is where live entertainment and hospitality come together, and we’re excited to partner with IHG Hotels & Resorts to bring exclusive experiences and benefits to IHG One Rewards members across the Greater China region.”

Looking ahead, IHG One Rewards will continue to expand its ecosystem across travel, entertainment, and lifestyle. Following collaborations with the King Pro League (KPL) and integration with Douyin's membership programme, this partnership highlights IHG One Rewards’ continued exploration of cross-industry collaborations. With more than 160 million members worldwide, IHG One Rewards remains committed to creating new ways for members to enjoy and benefit from their travels.