voco brand continues growth momentum with new Phuket signing

Phuket, Thailand – 21 May 2026 - IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has today announced a management agreement with Phuket HA 2 Co., Ltd, a leading real estate developer in Thailand for voco Phuket Patong, marking the rapid expansion of the brand in Thailand following the brand debut in Bangkok last year, and four in the pipeline signed in quick succession.

Opening in 2028, the newly built 307-room voco Phuket Patong will be situated within mixed-used development Abov Patong, a landmark which comprises hotels, branded residences and comprehensive facilities including a clubhouse, a theatre, multi-zone swimming pools and Kids Club on the hillside of Patong in Phuket.

voco Phuket Patong joins IHG’s fastest-growing premium brand and an impressive global portfolio of 137 voco hotels open and operating, including voco Bangkok Surawong, voco Bandung Setiabudi, voco Scenia Bay Nha Trang, with an additional 113 hotels in the development pipeline*, promising travellers a dependable yet approachable premium stay experience.

Pathana Jitsaereetham, Director, Development, Thailand, IHG, said: “Phuket experienced its most successful high season in five years in 2025, surpassing pre-Covid benchmarks. This resurgence highlights Phuket’s enduring charm as an island destination, with its pristine beaches, crystal-clear waters, outstanding cuisine, and renowned Thai hospitality making it a top choice for travellers from around the world.

“We are delighted to work with Phuket HA 2 Co., Ltd. to bring to life a truly distinctive and charming property. voco Phuket Patong will further strengthen IHG’s diverse portfolio in Phuket, which features seven hotels across five brands—InterContinental, Vignette Collection, Hotel Indigo, Holiday Inn, and Holiday Inn Express. With voco Phuket Patong, we’re excited to offer our guests even more choice and exceptional experiences, ensuring there’s a stay for everyone.”

Wuthikrai Kulsirisawad, Chief Executive Officer, Phuket HA 2 Co., Ltd. said: “The voco brand, with its inviting and charming atmosphere combined with the strength and reliability of IHG’s global platforms and standards, will fit perfectly within Abov Patong, an upmarket lifestyle destination that will elevate Patong’s positioning as a premier address for both residents and travellers alike. With its distinctive brand identity, I am confident that it will stand out from the crowd and be a valuable addition to the mixed-used development.

“This marks our first hotel project with IHG, and I look forward to building a strong long-term partnership with the team as we introduce local and international travellers to experience the very best that Patong has to offer.”

Offering panoramic ocean views and a mountainous backdrop, voco Phuket Patong is perfectly situated just 150 metres from Patong beach, and enjoys easy access to entertainment areas, shopping malls and dining experiences. Hotel facilities include a restaurant and two bars, a spa, a swimming pool and fitness centre. It is also easily connected to other tourist destinations such as Karon, Kata and Kamala beach by car. 

The signing strengthens IHG’s scale in Thailand, where the company now has more than 80 open and signed hotels nationwide, and further builds on voco hotels’ momentum with four additional properties set to open in Bangkok and Phuket.