How do loyalty programmes affect hotel economics for IHG hotel owners?

IHG One Rewards members booked 66% of all room nights across IHG hotels in 2025. Bookings through IHG-managed channels and sources, which include IHG One Rewards members booking direct, delivered 83% of hotel room revenue in 2025. IHG's direct digital channels alone accounted for over 26% of total room revenue.

How many members does IHG One Rewards have?

IHG One Rewards had more than 160 million members in 2025, with enrolments up 25% year on year.

What is IHG One Rewards?

IHG One Rewards is the loyalty programme for IHG Hotels & Resorts and its family of 21 hotel brands. Members earn points on stays and can redeem them for stays, experiences at big events and rewards with other leading brands. Milestone Rewards let members choose perks such as Bonus Points, Confirmable Suite Upgrades, Food & Beverage Rewards or Annual Lounge Memberships.