03 September 2012
InterContinental Hotels & Resorts Launches Exclusive Toiletries Partnership with Agraria
InterContinental Hotels & Resorts will launch its exclusive partnership with Agraria, America’s oldest and largest luxury home fragrance company, from September 2012.
Guests will be able to indulge in Agraria guest amenities at 169 InterContinental properties around the world by January 2013.
Agraria has a shared heritage with InterContinental dating back to the 1970s, when it opened its first boutique on Nob Hill in San Francisco, near InterContinental Mark Hopkins San Francisco, the brand’s first hotel in North America. Agraria products can now be found in high end retailers around the world including Saks Fifth Ave, Bergdorf Goodman and Harrods.
The new partnership with Agraria was driven by consumer trends around engaging all of the senses, such as smell, to create memorable experiences. Stories becoming a new social currency was another reason Agraria was selected, with the brand’s heritage and craftsmanship.
“InterContinental is and has always been a pioneering brand. We researched a number of luxury toiletry brands with our customers in our key markets and Agraria was the clear winner. Agraria’s considered take on luxury and its beautifully crafted products are an excellent fit with our brand,” said Simon Scoot, Vice President, Global Brand Management, InterContinental Hotels & Resorts.
“We are delighted to partner with InterContinental Hotels & Resorts. InterContinental is dedicated to providing authentic experiences for its guests, and the brisk scent of lemon verbena, Agraria’s number one fragrance, which has been chosen for the hotels, will brighten their stay,” said Jim Gentry, Co-Owner and CEO, Agraria.
The brand’s strong green credentials also align with InterContinental’s strategy to minimise its impact on the environment. Agraria’s liquid products such as shampoo and body lotion are formulated from natural ingredients and all of its packaging uses recycled paper and is 100% biodegradable.
Agraria products are regularly recommended by beauty editors of magazines including Vogue, Vanity Fair and InStyle. For over 40 years, Agraria has been a favourite with a worldwide audience including top fashion designers and celebrities.
Joanna James, IHG
+44 (0) 1895 512 112, firstname.lastname@example.org
About InterContinental Hotels & Resorts
InterContinental Hotels & Resorts has 169 hotels located in more than 60 countries with local insight that comes from over 60 years of experience. At InterContinental, we believe that superior, understated service and outstanding facilities are important, but what makes us truly different, is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what’s special about a destination, by sharing our knowledge so they enjoy authentic experiences that will enrich their lives and broaden their outlook. For more information, visit www.intercontinental.com.
Agraria is the oldest and largest luxury home fragrance company in America and many world travellers have fond memories dating back to the 1970s of discovering the Agraria shop in San Francisco. Agraria always uses fragrances blended using natural botanicals from around the world. The concentrated Agraria fragrance formulations are vibrant and complex using premium quality perfume-grade oils with natural elements. Today, Agraria products can be found at the finest shops throughout the world. For more information, visit www.agrariahome.com.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
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