16 January 2018

La Peer Hotel debuts in the heart of West Hollywood's design district

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A harmony of design, style and unique amenities await guests at the new boutique hotel

La Peer Hotel officially opens its doors today, ushering in a new era of luxury for West Hollywood’s bustling Design District.

The boutique Kimpton hotel is an intimate oasis perfectly positioned between the famed streets of Santa Monica Boulevard and Melrose Avenue. Reflecting the surrounding neighborhood’s emphasis on design, art, and style, the 105-room hotel features inspired indoor and outdoor public spaces that truly set the tone for this urban retreat, a secluded pool accented by thoughtful landscaping and custom-made lanterns, and a 4,000-square-foot private rooftop event terrace. Handcrafted art pieces and custom designs are found throughout the hotel, contributing to the overall creative energy. In addition, renowned Chef Casey Lane’s newest LA endeavor – Viale dei Romani – is situated off the lobby area bringing a modern take on Italian and Mediterranean cuisine to Los Angeles. 

Nick Rimedio, General Manager, says: “La Peer Hotel aims to bring a sense of ‘unbuttoned luxury’ to LA’s most walkable neighborhood in the Design District of West Hollywood. The project has been an inspiring journey in preparing to realize a vision where we will offer our guests a chic yet totally engaging ‘home away from home’ defined by intuitive service and extraordinary dining by Casey Lane, among so many other amenities that will create experiences that are simply sublime. As the first hotel to ever open in the Design District, our goal is to become a beacon for the community where our neighbors are proud to call us one of their own and visitors get a unique view of life in West Hollywood.”



Gulla Jónsdóttir is the principal designer of La Peer Hotel, with a reputation for integrated work across the fields of architecture and design. La Peer Hotel holds particular significance for Jónsdóttir, as the site of the hotel is also the original location of her first studio in Los Angeles. With an overall aesthetic that is chic and comforting with a brushstroke of understated elegance, La Peer Hotel features earth tones and natural materials, such as concrete and leather walls, white oak wood flooring, plaster walls, liquid surfaces, and bronze columns. Combined with the custom furniture, art abounds at every turn. Bespoke designs include curved brass ceiling details, a leather cocoon wall, and six-foot round light sconces that emit an ambient glow in the lobby lounge. Hand-selected paintings, photography, and poetry from Jónsdóttir’s colleagues and friends are interspersed throughout the hotel as well, such as Kahori Maki’s incomparable elevator design and the first collaboration between internationally renowned graffiti artist Retna with artist Guerin Swing that created a stunning installation for the hotel’s backyard courtyard. La Peer’s ground floor is also home to Jónsdóttir’s studio gallery, Atelier Gulla Jónsdóttir, where guests will have the opportunity to peruse and procure some of the artwork and furniture found throughout the hotel.

The sophisticated vibe is continued throughout the guestrooms with features of grey and beige patterned tile. The Signature Rooms showcase white oak herringbone wood floors and a luxurious open bathroom with a free-standing tub as well as a separate large shower with a geometric shaped window looking out to the room itself. The Design Suite offers a living room, high ceiling, and a modern design with white oak floors and concrete walls. The one-bedroom suites have a comforting feel and luxurious sense of style in a light color palette. The penthouse on the fourth floor will feature Jónsdóttir’s own furniture collection “Heimaland”—a journey of the senses of custom one-of-a-kind art pieces. The flooring will be a striped pattern of charcoal and light grey wood floors throughout, while the walls will be two-toned black and earth grey showcasing paintings and neon art. The large terrace overlooking the hills will feature a lounge and dining area, greenery, and a fire pit. 

Food & Beverage

Viale dei Romani, a new restaurant concept created by Casey Lane, offers guests and locals an energetic dining experience at La Peer Hotel. Inspired first by Lane’s trips to the Mediterranean coasts, the seafood-driven cuisine highlights the principles of Italian cooking with broader Southern French and North African influences. The menu draws from the rich and far reaching culinary history of the Kingdom of the Two Sicilies, and the Moorish impact on the southern European Coast. Highlights include wood-fired seafood, raw fish preparations, pasta, pizza, and the traditional chickpea crêpe Cecina served with falafel, crudo, and marinated local vegetables; as well as a world class bread program and pastries - with all offerings crafted in-house and by hand. 

Programming & Partnerships

Guests of La Peer Hotel can enjoy an array of tailored health and wellness programs. Environmentally friendly Jade Yoga Mats are placed in each room for complimentary use, alongside the ability to awaken to the southing sounds of meditation with the custom Yoga Wake Up app, recently featured as the “New Apps We Love” by Apple.  Locally renowned resident trainer Marco Reed / Gentry Jackson oversee all fitness classes and adventure packages, and is available for individual training sessions, as well as offering diet and meal planning for guests looking to further their commitment to healthy living. 
Hotel amenities at La Peer Hotel include room service reimagined with custom picnic baskets, a bath menu with butler service, and In Room Bottle Service that brings craft cocktails to the fingertips of every guest. La Peer has partnered with Toasted & Roasted to provide guests with an unmatched coffee experience, as well as Kombucha Culture and Clover Juice to round out the hotel’s beverage offerings.    

Enhancing the exciting rotation of happenings on property, La Peer offers guests a variety of ways to explore the surrounding neighborhood. A partnership with Bikes & Hikes LA provides several bike tours to explore the best of Beverly Hills and West Hollywood. Upon arrival, each guest can pick up their La Peer Neighborhood Guide, designed by local artist Katie Bright to celebrate LA’s most walkable neighborhood. The passport is a pocket-sized neighborhood guide designed as an  “Instagrammable tour” of the district’s top hotspots for the arts, shopping and nightlife, all within a one mile radius of the hotel. 

For more information, please visit www.lapeerhotel.com or call (855) 239-4324. 

Images available for download:


For further information please contact:

Kelsey Harrington
+1 (310) 664 8846

About IHG®

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.


IHG franchises, leases, manages or owns nearly 5,300 hotels and more than 785,000 guest rooms in almost 100 countries, with more than 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.   


InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.


Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc

About Kimpton Hotels & Restaurants

San Francisco-based Kimpton Hotels & Restaurants is the acknowledged industry pioneer that introduced the boutique hotel concept to the United States in 1981. Anchored in one-of-a-kind experiences, Kimpton operates more than 60 hotels and 70 restaurants, bars and lounges across urban locations, resort destinations and up and coming markets in the United States, Europe and the Caribbean. Time and again, Kimpton has demonstrated its commitment to creating spaces and experiences that are centered on its guests. From inspiring design that evokes curiosity to forward-thinking flavors that feed the soul, every detail is thoughtfully curated and artfully delivered.  The Kimpton experience is always meaningful, unscripted and ridiculously personal. 

Kimpton is highly regarded for its workplace culture and has been consistently recognized on the FORTUNE magazine “100 Best Companies to Work For” list. Empowered employees bring to life the heartfelt guest experience that has come to define Kimpton. 

In January 2015, Kimpton became part of the InterContinental Hotels Group (IHG) family of hotel brands. For more information, visit www.KimptonHotels.com.    

About La Peer Hotel

La Peer Hotel is an elegant and intimate enclave anchored in the heart of West Hollywood’s celebrated Design District. The design-forward hotel boasts 105 rooms and suites; a rooftop deck with 360 degree views perfect for private events; a pool and fitness center; more than 8,000 square feet of indoor and outdoor dining and lounge spaces; and a new restaurant concept created by Casey Lane, Viale dei Romani, a modern trattoria with a focus on wood fired seafood, vegetables, and handmade pastas. For more information, visit www.lapeerhotel.com and learn more about Kimpton happenings on Facebook and Instagram.

La Peer Hotel is majority owned by KHP Capital Partners, a San Francisco based real estate private equity firm focused on investments in boutique and independent hotels. The project was co-developed in partnership with A.J. Khair, a Los Angeles based real estate development and construction firm, specializing in multifamily and hospitality projects throughout the Southern California region.