Evolving trends in the global Chinese travel market
We examine the scale of opportunity created by the effects of booming Chinese outbound travel.
An evolving economic and demographic landscape in China is changing how the Chinese travel, fuelling huge increases in demand for international travel into 2020 and beyond.
IHG and Oxford Economics give a perspective on the opportunities that this growth will present as preferences evolve towards long-haul, leisure-driven travel: leading to the increasing value of Chinese travellers to local economies.
"Millions of Chinese nationals will make their first international leisure trips over the next eight years as the growing middle class and increasing affordability means international travel is more accessible for Chinese households."
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